Benefits of entering at a glance:

• Unique – the only UK award dedicated to free from food and drink
• Trusted – the ‘go to’ for food hypersensitive consumers, their friends and families.
• Value – one price for entry, no further fees, and use of winner logos is FREE.
• Standout – that FREE logo resonates with consumers, identifying quality products
• Competition – a trusted ‘accreditation’ which outstrips other awards
• Feedback – valuable, actionable insights on all aspects of your products
• Highlights – observations on the wider free from category and trends
• Communication – feature in our social media to over 20K followers.
• Community – join other like-minded and energetic free from professionals.
• Confidence – enter to display belief in a product to increases consumer confidence
• Loyalty – once consumers trust your brand, they’ll keep returning to buy

The Free From Awards are the UK’s only award that considers all aspects of free from food and drink. Launched in 2008, they are well recognised and trusted within the industry, and consumer awareness has grown considerably over the last few years, with over 20k followers across social platforms.

Our awards aid the lives of the free from consumer by recognising and celebrating safe, quality & innovative free from products and we are committed to supporting, promoting & encouraging quality & innovation within the free from category.

• Differentiate your product or brand  – our logo is instantly recognisable to consumers, identifying safe, quality products, and providing a compelling reason to try something new.
• Entering awards demonstrates a strong belief in a product which instils consumer confidence; hence the value in displaying the logo  

• Free of charge logo use if you enter, are shortlisted, or win! 

• Expert judges & invaluable feedback – every product is judged by a carefully curated panel ensuring all aspects of the product are considered
  • Bespoke feedback on every entry PLUS opportunities to ask specific questions of our judges
  • Insights on the wider free from category PLUS emerging trends from judging sessions

• Entrants are supported across our social platforms with a combined following of over 20k
  • Results via Instagram, Facebook and LinkedIn 
  • Medal winning products featured throughout the year
  • Opportunities to run bespoke give-aways at no cost (aside from the product/prize)

Highly credible, trusted certifications:

• Research conducted by ourselves and others show that few awards genuinely resonate with consumers BUT the Free From Food Awards, along with the Great Taste Awards do, with both acting as indicators of trust and quality. The right award logo really does differentiate a product or brand.
• And in recent research conducted by FieldAgent, the Free From Food Awards far outstrip other highly credible awards in terms of providing a trusted certification amongst a select free from audience!

Customer loyalty:

The need for free from foods can create regimented shopping behaviour that can restrict discovery.  An award-winning logo makes a product stand-out and compete within a crowded space: 

• Products displaying an award winning logo can & do challenge consumer behaviour. 
• For a retailer, offering a cohesive award-winning range of products prompts reevaluation amongst the consumer. It can offer a reason to visit a different retailer.
• If your customer likes what they purchase they will be back! The free from consumer is extremely loyal and getting it right for them pays, with the benefits extending beyond free from. 

Increase engagement with our logo:

Showcasing your brand and what you do in short, snappy moments online is key

• Award shortlists or wins further reinforce this e.g. you can share one simple social media post promoting your win and garner notable engagements, shares, and likes – and we all know how the free from consumer loves to share!
• It is an increasingly excellent way of engaging with your audience and attracting new people to your business. 

A unique collaboration with every entrant: 

We are unique in the collaborative approach we take; actively encouraging entrants to fully leverage the benefits of entering and take a proactive role with each other sharing their ideas and suggestions. Working together to add genuine value, making the awards a pivotal part of their brand and/or activation strategies.