Insights Lounge
What?
Distinct from award cycles, the Insights Lounge provides an innovative service, that focuses on addressing core questions and providing constructive feedback around a product, brand, service or initiative, whether pre or in-market. Useful for brands or retailers wishing to quantify insights taken from larger quantitative research projects or simply to validate thoughts or feedback from less targeted qualitative research.
Our FFFA panel experts are some of the most knowledgeable and respected industry professionals and allergy advocates who are not only consumers but many are parents of allergic children.
With our platforms and extensive experience of the category, combined with our judges expertise, we are uniquely placed to address all manner of questions ensuring informed, honest and impartial feedback.
Why?
The ethos of the FFFAs is about recognising and supporting quality and innovation within the category.
Entrants recognise that we are about more than just medals and as such we are frequently asked about the extra support we can provide. This prompted us to consider how we could best service such requests, and our ideas have been extremely well received.
This, combined with the recognition that food & drink product development can be costly and complex within the free from category, as well as our expert panel of judges, has shown there is an opportunity to extend our offering to the free from sector.
We empower free from products, brands and services to flourish.
How?
Adaptability and flexibility is the name of our game. We recognise that every brief will differ hence the service we provide is adaptable.
Every project starts with a conversation allowing us to understand the scope and any budget constraints.
We will respond with our recommendations, discuss and adapt, and engage the best suited panellists.