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Free From Food Awards

The UK's only industry awards for free from food & drink

  • About Us
    • Meet our team
    • Benefits of entering
    • Testimonials
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    • Entry Criteria at a glance
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    • Entry Guide
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  • Winners Page
    • Past Winners
  • Get Involved
    • About Sponsoring
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    • Insights Lounge
    • Resources for People
  • Account Logins
  • About Us
    • Meet our team
    • Benefits of entering
    • Testimonials
    • FAQs
    • Contact us
  • FF Christmas Awards
    • FF Hallowe’en Award
    • Categories
    • Entry Criteria at a glance
    • Entry Page
  • FF Food Awards
    • Entry Guide
    • Sustainability Award
    • Categories
    • Samples & Shipping Instructions
    • Free From Hero Award
    • International Recognition
  • Winners Page
    • Past Winners
  • Get Involved
    • About Sponsoring
    • Sponsors & Partners
    • About Judging
  • Resources
    • Insights Lounge
    • Resources for People
  • Account Logins

 

Free From Food Awards

The Free From Food Awards 2025 judging sessions have begun!

Key Dates 

  • Judging March – April 2025
  • Finalists published – mid May 2025
  • Awards Presentation Party – mid-late June 2025

Category Entry Fees

Cost to enter is scaled to your company turnover:

  • Micro – turning over less than £300,000 = £105+VAT per entry
  • Small – turning over £301,000- £3,000,000 = £150+VAT per entry
  • Large – turning over more than £3,000,001 = £185+VAT per entry

10% discount on early bird entries available, deadline 22nd January 2025

Entering

Please read the Entry Guide to find out if you are eligible to take part; read about the entry process and what happens once you’ve entered. The fine print is in our Terms and Conditions.

The Categories are carefully considered and reviewed each year, on-boarding our learnings and those of our judges and entrants. The process is extensive and includes consultations with industry stakeholders and consumers before these are set. 

Enter the awards here.

Benefits of entering

  • Unique – we are the only UK award dedicated to free from food and drink, and as such we are a ‘go to’ for the free from & allergic consumer.
  • Value – every entry gets its time in the spotlight with our panels of expert judges.
  • Standout – our logo resonates with consumers, it helps them identify safe, quality products  and outstrips other mainstream awards as a trusted certification 
  • Feedback – receive valuable insights on your entry, plus observations and insights on the wider category in which the product was entered.
  • Communication – we support entrants across our social platforms which have a combined following of over 20K. 
  • Community – join other like-minded and energetic free from professionals.
  • Confidence – entering our awards displays a belief in a product which increases consumer confidence and trust in your brand.

The Real Benefits of entering the Free From Awards

The Free From Awards are the UK’s only award that recognises all aspects of free from food and drink. Launched in 2008, they are well recognised and trusted within the industry, and consumer awareness has grown considerably over the last few years, with over 20k followers across social platforms.

Our awards recognise and celebrate safe, quality & innovative free from products and we are committed to, and invest in, supporting, promoting & encouraging quality, innovation & execution within the free from category and by doing so aid the lives of the free from consumer. 

At a glance

  • Differentiate your product or brand  – our logo is instantly recognisable to and resonates with consumers, helping them identify safe, quality products, providing reasons to try something new.
    • Entering demonstrates a strong belief in a product which instils consumer confidence hence the value in displaying an entrant logo  
  • Use the FFFA logos free of charge if you enter, are shortlisted, or win! 
  • Expert judges & invaluable feedback – every product is judged by a carefully curated panel ensuring all aspects of the product are considered
    • Bespoke feedback on every entry PLUS you have the opportunity to add areas you would most welcome feedback and ask specific questions of our judges
    • Insights on the wider free from category PLUS observations from judging sessions
  • Entrants are supported across our social platforms with a combined following of over 20k
    • For Christmas we will announce all brand entrants and medal winning products will be featured throughout November & December 
    • Opportunities to run bespoke give-aways at no additional cost (aside from the product/prize)

Further Insights:

  • Research conducted by ourselves and others show that few awards genuinely resonate with consumers BUT the Free From Food Awards, along with the Great Taste Awards do, with both acting as indicators of trust and quality. The right award logo really does differentiate a product or brand.
  • And in recent research conducted by FieldAgent, the Free From Food Awards far outstrip other highly credible awards in terms of providing a trusted certification amongst a select free from audience!

Customer loyalty:

The need for free from foods can create regimented shopping behaviour that can restrict discovery.  An award-winning logo makes a product stand-out and compete within a crowded space: 

  • Products displaying an award winning logo can & do challenge consumer behaviour. 
  • For a retailer, offering a cohesive award-winning range of products prompts reevaluation amongst the consumer. It can offer a reason to visit a different retailer.
  • If your customer likes what they purchase they will be back! The free from consumer is extremely loyal and getting it right for them pays, with the benefits extending beyond free from. 

Your brand

Showcasing your brand and what you do in short, snappy moments online is key

  • Award shortlists or wins further reinforce this e.g. you can share one simple social media post promoting your win and garner notable engagements, shares, and likes – and we all know how the free from consumer loves to share!
  • It is an increasingly excellent way of engaging with your audience and attracting new people to your business. 

A unique collaboration 

We are unique in the collaborative approach we take with every entrant. We actively encourage entrants to fully leverage the benefits of entering and to take a proactive role, sharing their ideas and suggestions and working together to add genuine value to entrants, making the awards a pivotal part of their brand and/or activation strategies. 

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Our wonderful Free From Food Awards 2025 Sponsors

oakland international, freefrom food awards, sponsor

The Gallery

free from food awards
Marie-Laure Prevost, Fermenti

I just wanted to thank you for your Entrant Feedback 2023 of our product.

It’s a very useful tool and I am still referring to it for ideas. So, many thanks!

Nairn’s

The Free From Food Awards are one of the most credible awards on the circuit, and we tend to enter products every year.  Much of our innovation in recent years has been in the gluten free side of our business so it’s a great opportunity for us to showcase some of our new products.  To free from consumers, displaying the winners logo on pack is a sign of quality and safety, and a win certainly adds value to the conversations our sales team have with their buyer contacts when talking about listings.  The awards themselves are really straightforward to enter and very well organised and they’re attracting some great brands, both big and small, to enter which highlights just how far free from foods have come in recent years.

Bute Island

This year (2018) we won Gold at the Free From Food Awards for our Dairy Free Grated Mild Cheddar Sheese. We have submitted products to these awards over the last ten years, and have been proud to win awards for various products. The process of entering the products is clear and straight  forward. The Bute Island team have attended several of the awards ceremonies and found them to be not only enjoyable, but beneficial for the business. It’s always been a pleasure and an honour to be part of the Free From Awards.

ChocChick

We have been entering the FFF Awards since 2010 and have had some incredible networking opportunities, caught up with industry leaders, begun collaborations and even met with senior buyers who listed our products in stores, so to have won Gold this year for our Cacao Nibbles was the icing on the cake. We are incredibly proud to be part of the Free From family.

Mina Said-AllsoppWildcraft Bakery

The networking opportunities at the FFFA18 party have been really amazing – we’ve met people we have been following on instagram and twitter… We met the founder of Genius which is… AMAZING! We are so excited to put the freefrom logo on our website and all our products.

retrocorn, freefrom food awards
Greg Taylor Managing Director, Retrocorn

Our win opened a door to a national distributor in the UK allowing us to get our popcorn in front of all the big UK contract caterers, winning new business with Baxter Storey, Caterlink and many others!  A fantastic award like this really does get you noticed!  We are delighted with our win and will be entering our Hasta La Vista in next years award 100%

 

Emma HeathNairn’s

For us at Nairn’s, winning gold is as much about internal reward as it is about anything external or consumer facing.  For those involved in developing and trialling the products and bringing them to market, winning any of the FFAs further recognition of a job well done and gives a real sense of pride and achievement to the team.

FFFA19 Gold Winner for Caramelised Onion Flatbreads

Sue WarrenStrategic Development Director, Unismack

The FFFA have been at the forefront of driving innovation, awareness and availability of an increasing range in the Free From arena since before it was a trend. The FreeFrom Food awards remain a focus point for the industry and are a great platform for communication and engagement

Julia MarriottDietitian, allergy sufferer and judge at #FFFA

The website gives one place where parents can go and look to see which companies have been shortlisted, who won… it’s a great chance to see the range of products available on the freefrom market that aren’t just in their local supermarkets. Products that have got the FreeFrom Food Awards logo give parents confidence that not only do they taste good, but they have been checked for ingredients and safe manufacturing processes, that sort of thing – it gives them confidence in the products they are choosing.

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