Toasted and melted milk and gluten free cheese sandwich

Why should I enter my products into the Free From Awards?

We are:

Unique – the only UK award dedicated to free from food and drink
Trusted – the ‘go to’ for food hypersensitive consumers, their friends and families.
Value for money – one price for entry, no further fees, and use of winner logos is FREE.
Standout – that FREE logo resonates with consumers, identifying quality products
Competitive – a trusted ‘accreditation’ which outstrips other awards

We are the UK’s only award that considers all aspects of free from food and drink.

Launched in 2008, we are well recognised and trusted within the industry, and consumer awareness has grown considerably over the last few years, with over 20k followers across social platforms.

Differentiate your product or brand – our logo is instantly recognisable to consumers, identifying safe, quality products, and providing a compelling reason to try something new.
Entering awards demonstrates a strong belief in a product which instils consumer confidence; hence the value in displaying the logo

Free of charge logo use if you enter, are shortlisted, or win!

Expert judges & invaluable feedback – every product is judged by a carefully curated panel ensuring all aspects of the product are considered
- Bespoke feedback on every entry PLUS opportunities to ask specific questions of our judges
- Insights on the wider free from category PLUS emerging trends from judging sessions

Entrants are supported across our social platforms with a combined following of over 20k
- Results via Instagram, Facebook and LinkedIn
- Medal winning products featured throughout the year
- Opportunities to run bespoke give-aways at no cost (aside from the product/prize)

What will I get when I enter the Free From Awards?

Tangible benefits:

Feedback – valuable, actionable insights on all aspects of your products
Highlights – observations on the wider free from category and trends
Communication – feature in our social media to over 20K followers.
Community – join other like-minded and energetic free from professionals.
Consumer confidence – enter & display belief in your brand which increases consumer confidence
Loyalty – once consumers trust your brand, they’ll keep returning to buy

Our awards aid the lives of the free from consumer by recognising and celebrating safe, quality & innovative free from products and we are committed to supporting, promoting & encouraging quality & innovation within the free from category.

Highly credible, trusted certifications:

Research conducted by ourselves and others show that few awards genuinely resonate with consumers BUT the Free From Awards, along with the Great Taste Awards do, with both acting as indicators of trust and quality. The right award logo really does differentiate a product or brand.
And in recent research conducted by FieldAgent, the Free From Awards far outstrip other highly credible awards in terms of providing a trusted certification amongst a select free from audience!

Customer loyalty:

The need for free from foods can create regimented shopping behaviour that can restrict discovery. An award-winning logo makes a product stand-out and compete within a crowded space:

Products displaying an award winning logo can & do challenge consumer behaviour.
For a retailer, offering a cohesive award-winning range of products prompts reevaluation amongst the consumer. It can offer a reason to visit a different retailer.
If your customer likes what they purchase they will be back! The free from consumer is extremely loyal and getting it right for them pays, with the benefits extending beyond free from.

Increase engagement with our logo:

Showcasing your brand and what you do in short, snappy moments online is key

Award shortlists or wins further reinforce this e.g. you can share one simple social media post promoting your win and garner notable engagements, shares, and likes – and we all know how the free from consumer loves to share!
It is an increasingly excellent way of engaging with your audience and attracting new people to your business.

A unique collaboration with every entrant:

We are unique in the collaborative approach we take; actively encouraging entrants to fully leverage the benefits of entering and take a proactive role with each other sharing their ideas and suggestions. Working together to add genuine value, making the awards a pivotal part of their brand and/or activation strategies.

Entrant testimonials

“This was our first experience of food awards and I just wanted to say a huge thank you to you and your team for all that you do. As a tiny start-up we are thrilled to have been involved, nominated and awarded and look forward to entering again next year. Thanks so much for all of your help during the whole process.”

Michele Porter, Foodhak

Entrant, Free From Food Awards 2023

“Just wanted to drop you a line to say it was a great event and we really enjoyed being there – thank you to you and the team, I know those things are serious hard work! It was great to meet with other businesses and network with some major players too. We look forward to entering again next year with some of our new products coming to market. Many thanks for a great evening and the recognition. It is very much appreciated.”

Ian Jones, Cherub

Entrant, Free From Food Awards 2023

“I just wanted to say a HUGE thank you for the awards ceremony last night and for our Gold and Silver awards. We truly didn’t think we would get very far with the level of competition and we are all sooo over-the-moon! The buffet was incredible and extra shout outs for the prawn hors d’oeuvres…..my goodness they were absolutely incredible!! Thanks so much for your help, support and encouragement. On a day to day basis we are so incredibly busy running around that we just don’t have the time to really spend on this side of things and your encouragement really made the biggest difference. Thank you to you and the team.”

Sally, Wicked Cookies

Entrant, Free From Food Awards 2023

“Congratulations on your event. Just great! We have never experienced something like that. You started on time and pulled it off at an Olympic pace. At the same time you and your co-host were extremely entertaining and we were able to learn a lot. Dr. Reich’s family says thank you to you, to your team, and to the judges for this incredible experience. And thank you for letting us be there via zoom. And of course, we are happy to have been awarded in this environment with competitors at this high level.”

Christine Reich, Dr. Reich’s Family GmbH

Entrant, Free From Food Awards 2023

“We were worried at first when we saw big names showing up in many categories but very happy the judges truly looked at the quality and details rather than how big or how many times the products have been entered. Thanks for organising such a brilliant event; so many inspiring products that we already recommended to friends or are trying for ourselves. We were even happier walking away with our 1 product winning a silver medal (Yummzy Yumtella). Thank you.”

Joulie Gindi, Yummzy