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Free From Food Awards

The UK's only industry awards for freefrom food

  • Home
  • Who We Are
  • FreeFrom Hero Award
  • Entering the 2021 Awards
    • Criteria & Rules of Entry
    • Taking Part
    • Judging
    • Making the awards work for you
    • 2021 Categories
    • Product/Category Entry Forms
    • Big Brand Company Details and Payment
    • Small Brand Company Details and Payment
  • Sponsor the 2021 Awards
  • Previous Winners
    • 2020 Winners
    • 2014-2019 Winners
    • 2008-2013 Winners
    • 2020 Shortlist
    • 2019 Shortlist
    • 2018 Shortlist
    • 2017 Shortlist
    • 2020 Judges
  • Contact Us
  • Home
  • Who We Are
  • FreeFrom Hero Award
  • Entering the 2021 Awards
    • Criteria & Rules of Entry
    • Taking Part
    • Judging
    • Making the awards work for you
    • 2021 Categories
    • Product/Category Entry Forms
    • Big Brand Company Details and Payment
    • Small Brand Company Details and Payment
  • Sponsor the 2021 Awards
  • Previous Winners
    • 2020 Winners
    • 2014-2019 Winners
    • 2008-2013 Winners
    • 2020 Shortlist
    • 2019 Shortlist
    • 2018 Shortlist
    • 2017 Shortlist
    • 2020 Judges
  • Contact Us

Making the Awards an integral part of your strategy

Working in Partnership

It takes time, effort and money to enter the FFFA so why not make the awards work harder for you? This is not just about winning an award in April. That winning logo on your product can last forever.

  • Plan ahead and think creatively – use your involvement with the awards to create new content and to add value to your existing strategy – scroll down for details.

The FFFA have an active ongoing marketing and social media programme – join that conversation and work in partnership with us to raise awareness of your freefrom products.

  • send us photos of your products for our use, to promote your entry across our social media platforms
  • create your own posts featuring your Entrant 2021 logo – emailed to you on entry (check your spam). Denoting your participation shows you have strong belief in your products, and we know many of our followers like to try out the products of entrants ahead of the judging, so it could even boost your sales in the run-up to Xmas!
  • photos of the FFFA19 Presentation Party can be found here.
  • you can use an FFFA logo (on the product which won it) forever, or until the recipe changes, at no extra cost.
  • if you make the shortlist, or win a medal,  add these shortlisted/winning logos to your website/social media posts – highlighting your achievements to potential customers.

Don’t forget to tag us and use the below hashtag to join the conversation. 

Follow Us:

FFFoodAwards (tw)
FreeFromFoodAwards (FB)
freefromfoodawards (insta)

#FFFA21

Timeline

Other reminders

In September & October

Decide on what categories to enter in this year’s awards. Post about your entries on your social sites and always tag @freefromfoodawards as we we will then share your content, extending your reach.  Use the entrant logo on your products – it shows buyers you have faith in your product.

In November & December

Do you have any seasonal products – Hallowe’en, Christmas? Tell us about them even if you have not entered them into the awards.

In January & February

The judging: There is always lots of social media activity around the judging – join the conversation tagging #FFFA21. Track mentions, pictures or videos and add such stories to your website and/or social channels to help your SEO as well as promoting your brand. It can also be a great way to identify new advocates or your products/brand. Create content around your entries, how you developed them, got them to the judging, your thoughts on the judging process.

In February & March

The shortlist: You’ve made the shortlist so get talking –  your followers will want to know. Make use of the official ‘Shortlisted’ logo.  Always remember to tag @freefromfoodawards #FFFA21. Remember to update colleagues and congratulate other shortlisted entrants. Think about how your marketing could evolve once the awards are announced. Look out for activities from the awards organisers, judges, sponsors and fellow entrants.

Tell the FFFA team about your seasonal products (Easter, Mother’s/Father’s Day, Valentine’s Day) even if you have not entered them into the awards.

In April

The presentation:  A unique opportunity to connect with others, a great way to build your professional network whether it is a physical or virtual event. Take pictures and video to share with colleagues and for content. If you have a corporate/personal blog why not create a post about the awards (and your wins!). This makes great content & can build SEO. Keep the conversations going on your social channels remembering to tag @freefromfoodawards #FFFA21. Celebrate with colleagues (more good content) and – very important –  contact local press and broadcast media using our press release. They are always keen to promote local success stories.

In May & June

Expert feedback for free: What’s not to love! You may be able to incorporate some of this within your social media posts – share why your product won the judges over.  Share with your teams and take advantage of the ‘constructive’ elements of the feedback to evolve EPD and NPD. It may be that you could share a new or reformulated product with one or more of the judges.

In July & August

A time for reflection: a good time to reflect on previous award successes – think about creative ways to combine past success whilst promoting the upcoming awards and your involvement.
Leverage the love of your peers: Update colleagues on your plans for the upcoming year. They can be great ambassadors for your brand – an engaging piece of communication or immersive experience can spark excitement and can prove very effective in terms of spreading the brand message/love. Maybe you can even involve them in the process.

Throughout the year

Don’t forget to look at an ongoing awards overlay for all comms from shows & events to social and online – a consistent strategy and approach can help build awareness and reinforce brand quality.  We’re here to help if you need us so get in touch if you do.

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Our 2021 Sponsors

asda, freefrom, freefrom food awards, sponsor,
doves farm freee, sponsor, freefrom food awards
Genius, freefrom food awards, sponsor
nairns, free from food awards, sponsor
natasha's allergy research foundation, sponsor, freefrom food awards
oakland international, freefrom food awards, sponsor
Romer labs, sponsor, freefrom food awards
tesco, freefrom, sponsor, freefrom food awards
wellabys, freefrom food awards, sponsor
planted, free from food awards, 2020, sponsor

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Nairn’s

The Free From Food Awards are one of the most credible awards on the circuit, and we tend to enter products every year.  Much of our innovation in recent years has been in the gluten free side of our business so it’s a great opportunity for us to showcase some of our new products.  To free from consumers, displaying the winners logo on pack is a sign of quality and safety, and a win certainly adds value to the conversations our sales team have with their buyer contacts when talking about listings.  The awards themselves are really straightforward to enter and very well organised and they’re attracting some great brands, both big and small, to enter which highlights just how far free from foods have come in recent years.

Bute Island

This year (2018) we won Gold at the Free From Food Awards for our Dairy Free Grated Mild Cheddar Sheese. We have submitted products to these awards over the last ten years, and have been proud to win awards for various products. The process of entering the products is clear and straight  forward. The Bute Island team have attended several of the awards ceremonies and found them to be not only enjoyable, but beneficial for the business. It’s always been a pleasure and an honour to be part of the Free From Awards.

ChocChick

We have been entering the FFF Awards since 2010 and have had some incredible networking opportunities, caught up with industry leaders, begun collaborations and even met with senior buyers who listed our products in stores, so to have won Gold this year for our Cacao Nibbles was the icing on the cake. We are incredibly proud to be part of the Free From family.

Mina Said-AllsoppWildcraft Bakery

The networking opportunities at the FFFA18 party have been really amazing – we’ve met people we have been following on instagram and twitter… We met the founder of Genius which is… AMAZING! We are so excited to put the freefrom logo on our website and all our products.

retrocorn, freefrom food awards
Greg Taylor Managing Director, Retrocorn

Our win opened a door to a national distributor in the UK allowing us to get our popcorn in front of all the big UK contract caterers, winning new business with Baxter Storey, Caterlink and many others!  A fantastic award like this really does get you noticed!  We are delighted with our win and will be entering our Hasta La Vista in next years award 100%

 

Emma HeathNairn’s

For us at Nairn’s, winning gold is as much about internal reward as it is about anything external or consumer facing.  For those involved in developing and trialling the products and bringing them to market, winning any of the FFAs further recognition of a job well done and gives a real sense of pride and achievement to the team.

FFFA19 Gold Winner for Caramelised Onion Flatbreads

Sue WarrenStrategic Development Director, Wellaby's (Unismack)

The FFFA have been at the forefront of driving innovation, awareness and availability of an increasing range in the Free From arena since before it was a trend. The FreeFrom Food awards remain a focus point for the industry and are a great platform for communication and engagement

Julia MarriottDietitian, allergy sufferer and judge at #FFFA

The website gives one place where parents can go and look to see which companies have been shortlisted, who won… it’s a great chance to see the range of products available on the freefrom market that aren’t just in their local supermarkets. Products that have got the FreeFrom Food Awards logo give parents confidence that not only do they taste good, but they have been checked for ingredients and safe manufacturing processes, that sort of thing – it gives them confidence in the products they are choosing.

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