About the Easter Awards
The free from Easter offer has blossomed in recent years. With egg hunts, sweet treats and family time together, children and adults alike are often as excited for Easter as they are Christmas. But those on restricted diets can struggle to find safe free from foods.
Easter is a time when consumers often look for something special or a little bit different, so this award presents a great opportunity for smaller, independent producers as well as the larger brands and retailers.
The Easter Awards are judged and winners announced early, allowing entrants to share their medal success in the run-up to Easter 2026 (5th April).
We judge the Easter Awards on the 11-15th February, with the medallists announced online on 17th February.
Criteria
To qualify for entry to the Easter Awards, all entries
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- must be free from at least one of the top 14 UK-listed major allergens with no precautionary allergen labelling for the allergen/s specified in the free from claim*
- must be commercially available nationwide for Easter 2026, i.e. sold through independent retailers, online or a multiple retailer (refer to Awards Terms & Conditions for exceptions)
*e.g. product cannot claim to be gluten free and have a ‘may contain’ warning for gluten.
By submitting an entry you are agreeing to our Terms & Conditions.
Entry Fees & Discount Codes
We do not want cost to be a barrier to entry, and have not increased entry fees since 2020.
We have tiered pricing based on company turnover:
- Micro = company turnover £0-£300,000 = £105+VAT per entry (use code at check out microcFFA2026)
- Small = company turnover £301,000- £3,000,000 = £150+VAT per entry (use code at check out smallcFFA2026)
- Large = company turnover <£3,000,001 = £185+VAT per entry
10% discount on entries made before 23rd January 2026 (applied automatically)
How to Enter
If you need any help with your entry, please email us or phone 07790 869706. There is a real person at the end of this line, so if there is no answer please leave a message or send a text, and you will get a reply.
1. Getting started
Head over to Account Login and either:
- Create a new account with all your contact details. Please double check that your email address is correct.
- Or log in to your existing account and check all details are up to date.
Then you’ll arrive in your account.
2. Submitting product information
From within your account – select Transactions>Basket, then select an Easter Award entry form from the drop down menu. Then click ‘Add Selected’ and then scroll down to find your entry form to fill out.
Each product requires a separate entry form, with mandatory fields to fill in. There are also optional fields to give the judges a fuller understanding of your product.
You can save the form as you go: click ‘Save for later’ at the bottom of the entry form, and come back to edit it later – the entry forms can be found in your account in ‘Transactions>Saved items’ on the lefthand side.
Once your form is complete, submit the entry form by accepting the Ts & Cs and clicking the green CONTINUE button.
Enter your details for invoicing, and on the next page, SUMMARY, the cost for entry will be calculated with the early entry discount automatically applied.
Add in the discount code at this point, as per your company’s size (these can be found above).
3. Making payment
Please make payment via debit card or credit card. You will receive a VAT invoice by email once payment has been made.
If you wish to pay another way, please select ‘Invoice’, and make sure to pay within 30 days.
You’re now entered into the Food Awards
You can see all your entries in your account. Simply log in, and click on ‘Complete’ on the lefthand side where you will see all your completed and paid for entries.
Samples & Judging
Samples
Once you have submitted your entry forms you will receive an email (please check junk / spam) with the following details:
- Dates of judging sessions
- Dates for sample deliveries – a window of a few days within which we can receive your samples
- Addresses and delivery instructions
- Quantity of samples you will be required to send
NB: You must make sure your product will be within date (shelf life has not expired) at the time of judging
In the Entrant Area, you will find your ‘Entrant’ Logo to promote your entry.
Judging
Our judging sessions are run with 3 – 5 expert judges – head over to FAQs for more information on the Judging Process
Our judges can see the mandatory fields you have filled in for each product, and can choose to read any of the extra details you have provided if they so wish.
Results
Once the judging sessions are complete, the results will be published on 17th February 2026 on Instagram & LinkedIn
Medallists will be given gold, silver, bronze and commended assets and copy to share.
Logos will be available to download and are free to use on your product: see Logo Use Guidelines for details.