Tea Time! - Sponsored by Free From Food Awards Ireland

For where to buy the winning products, go here.



Asda Free From Custard Creams

‘Taste just like the custard creams I remember from my childhood! Top 14-free… Crunchy biscuit – light, creamy filling. Sweet and DELICIOUS'


Glitterbug Bakery Battenburg Cake

‘Delicious – sponge lovely and moist and great frangipani flavour – very nice! So many gluten-free consumers really miss this – and this one is milk free too. Looks great as well – and holds together.'


Liberate Crumpets

‘Yummy! Moist, light, lovely flavour. Quite the nicest crumpet I have tried. Like it being square to differentiate. And no Top 14 allergens so definitely fills a market for allergies'


Asda Free From Hot Cross Buns

'Nice orange flavour. Good colour. Good texture, excellent flavour and no after taste. Really good that this is freefrom so many allergens. Good yeast-risen texture, not too sweet. Excellent spice mix.'

Bells and Whistles Berry and Cashew Cake Slices

'Visually appealing, creamy topping. Quite nutty. Delicious. Rich, but in a good way. Excellent ingredients and freefrom profile. Dates very prevalent. Lovely flavour, I really like the tang.'

Holland & Barrett Vegan Panettone

'Pale but texture and flavour true to panettone. Would benefit from more raisins. Good aroma, pale colour, good texture.'

Marks & Spencer Made without Wheat Colombian Coffee Cake

'Looks pretty. I don’t like coffee but this cake is very nice, not too sweet. Nice texture with the walnuts. Looks home made, smells convincing.'

Marks & Spencer Gluten Free Extremely Chocolatey Party Cake

'Amazing, visually fantastic, moist. Looks professional. Special occasion cake. So nice to have a personalisation service! I really like the extra chocolate drops. Lots of topping and frosting, rich chocolate.'

Tesco Free From Enrobed Orange Cookies & Cream Biscuits

'Light orange flavour. Crunchy biscuit. Good chocolate coverture. More bar than biscuit. Lovely orange flavour, nice chocolatey outside and soft middle. Shame its got some milk in but I really like this biscuit.'

The Cake Alchemist Carrot Cake

'Looks amazing. Quite moist. Tastes gingery. Very tasty. Strong freefrom. Egg & milk free. Tastes lovely, quite crumbly.'


Asda Free From Choc Chip Hot Cross Buns

'Look yummy, delicious, not too sweet. Chocolate melts! Light, moist body. Chocolate flavour is delicious. Very unusual to have chocolate flavoured hot cross buns but quite nice.'

Lidl Deluxe Gluten Free All Butter Cookies Triple Chocolate

'Lovely chocolate, tasty, delicious. Really nice chocolate flavour and texture. Really tasty. Good flavour and held together well. More biscuity than cookie. Although some chewiness.'

Marks & Spencer Made without Wheat Lemon Drizzle Cake

'Tastes delicious, icing has a strong lemon flavour. Sponge is moist. Good price with good size. Simple decoration. Refreshing zesty flavour in sponge and icing.'

Tesco Free From All Butter Shortbread

'Looks nice, chunky. Lovely and buttery. Good crumbly texture. One of the best FF shortbreads I’ve tasted. Nice buttery flavour, melts in the mouth.'

Tesco Free From Caramelised Apple Crumble Pies

'Yummy. Not too sweet. Lovely crumble. Toffee taste. Good pastry. Really different and lovely flavours. V good spice balance, apple pieces in gel-like consistency filling – good.'

Special Awards:

  1. Virtual Presentation – Sponsored by FREEE by Doves Farm
  2. FreeFrom Hero Awards – Sponsored by Nairn's Oatcakes
  3. Retailer of the Year – Sponsored by Oakland International

Individual Categories:

  1. Innovation Award – Sponsored by Food Matters Live
  2. No Top 14 – Sponsored by the Anaphylaxis Campaign
  3. Best product from a start-up – Sponsored by Tesco
  4. FreeFrom Artisan Foods – Sponsored by Synergis Marketing 
  5. FreeFrom Sinful Foods – Sponsored by OF+ Consulting
  6. Breakfast Foods – Sponsored by Warburtons Glutenfree 
  7. Milk Product Alternatives – Sponsored by the Allergy & Free From Show
  8. Breads – Sponsored by Juvela
  9. Store Cupboard – Sponsored by Big Oz
  10. Pasta & Pizza – Sponsored by SYNLAB
  11. Snack Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Romer Labs
  12. Savoury Snacks and Crackers – Sponsored by FreeFrom Food Expo
  13. Drinks – 'Shot Of Class', Gluten-Free Beer, 'Mixing It Up' – Sponsored by Asda
  14. Meaty & Fishy Ready Meals – Sponsored by Delamere Dairy 
  15. Vegan Snacks & Meal Ideas – Sponsored by Jane Milton Ltd
  16. Foods Designed for Children – Sponsored by Genius Gluten Free
  17. Tea Time! Sponsored by the FreeFrom Food Awards Ireland
  18. Desserts & Puddings – Sponsored by Action Against Allergy
  19. Confectionery & Chocolate – Sponsored by Wellaby's
  20. FreeFrom Gifts – Sponsored by the FreeFrom Skincare Awards


If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida