Best Product from a Start-Up - Sponsored by Tesco Free From

For where to buy the winning products, go here.



No AllerG Desserts Chocolate Loaf Cake

‘Looks lovely and a great chocolate taste. Very light texture but just the right degree of sweetness, fresh tasting but smooth. Excellent freefrom credentials.’


Growers Garden Fresh Broccoli Crisps

'Nice idea and good concept. Good price and versatile as a snack or for dips. Tasty, poppadom-like with a slight kick. Nice crunch.'

Lovegrass Ethiopia Crispy Teff Flakes

'Initial sweetness, holds up in milk. Actually surprised me. They have a nice, crisp texture and pleasant flavour. High fibre. Great ingredients.'

No AllerG Desserts Mix Berry Loaf Cake

'A beautiful-looking, lovely treat. Good ratio of cake and fruit. Very attractive, good acidity of fruit. Good flavours. A little wet but good considering FF ingredients.'


Knife & Fork Bakery Millet & Quinoa Loaf

'Good clean ingredients list and egg-free. Good shape loaf, and crust. Nice even bread, slices well, fine crumb. Nutty flavour, slightly grainy. Great achievement to make a tasty bread from these ingredients. Very good.'

Special Awards:

  1. Virtual Presentation – Sponsored by FREEE by Doves Farm
  2. FreeFrom Hero Awards – Sponsored by Nairn's Oatcakes
  3. Retailer of the Year – Sponsored by Oakland International

Individual Categories:

  1. Innovation Award – Sponsored by Food Matters Live
  2. No Top 14 – Sponsored by the Anaphylaxis Campaign
  3. Best product from a start-up – Sponsored by Tesco
  4. FreeFrom Artisan Foods – Sponsored by Synergis Marketing 
  5. FreeFrom Sinful Foods – Sponsored by OF+ Consulting
  6. Breakfast Foods – Sponsored by Warburtons Glutenfree 
  7. Milk Product Alternatives – Sponsored by the Allergy & Free From Show
  8. Breads – Sponsored by Juvela
  9. Store Cupboard – Sponsored by Big Oz
  10. Pasta & Pizza – Sponsored by SYNLAB
  11. Snack Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Romer Labs
  12. Savoury Snacks and Crackers – Sponsored by FreeFrom Food Expo
  13. Drinks – 'Shot Of Class', Gluten-Free Beer, 'Mixing It Up' – Sponsored by Asda
  14. Meaty & Fishy Ready Meals – Sponsored by Delamere Dairy 
  15. Vegan Snacks & Meal Ideas – Sponsored by Jane Milton Ltd
  16. Foods Designed for Children – Sponsored by Genius Gluten Free
  17. Tea Time! Sponsored by the FreeFrom Food Awards Ireland
  18. Desserts & Puddings – Sponsored by Action Against Allergy
  19. Confectionery & Chocolate – Sponsored by Wellaby's
  20. FreeFrom Gifts – Sponsored by the FreeFrom Skincare Awards


If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida