Breakfast Foods – Sponsored by London Brunch Fest

For where to buy the winning products, go here.
For pictures of the presentations and the party – go here.




BFree Muesli Morning Rounds Cranberry and Sultana

'Unusual product. Really tasty with a nicely crunchy crust and a lovely sourdough flavour. Interesting range of high fibre flours – unusual breakfast concept, if relatively expensive.'



Delicious Alchemy Gluten & Dairy Free Berry with a hint of Cinnamon Muesli

‘Great mix of nutritious ingredients. Lovely aroma and texture – the best muesli I have had in some time – and nut free. So unusual for a muesli. Would make a great porridge!'


Delicious Alchemy Gluten & Dairy Free Red Apple, Date & Sultana Muesli

'Good flavour. Not too sweet, loved the seeds. A simple thing, done well done and at good price.'

FREEE by Doves Farm Chocolate Stars

'Wonderful 'normal' product for kids – creates a good chocolate milk, really crunchy and the stars look very pretty.  Be even better if it could also be fortified.'

Marks & Spencer Made Without Wheat 2 Chocolate Twists

'Look absolutely great - totally 'normal'. Slightly dense in texture but excellent given how challenging a product this is to make gluten free. Fabulous option for those on GF diets.'

MOMA Dairy Free Porridge Sachets – Almond Butter & Salted Caramel

'Creamy, sweet, good porridge with reasonable amounts of carbs and protein – be even better if fortified! Mild aroma very deliciously nutty although struggled to taste the salted caramel.'

Raw Gorilla Cacao Crunchies

'Great chocolate flavour – make a brilliant snack. Not too sweet although quite high in sugar – lovely product – but expensive.'

Tesco Free From Branflakes

'Smell wholesome! Quite strong flavoured but very good and crunchy. Great nutritional profile in terms of both fortification and fibre.'

Tesco Free From Choco-Nut Pillows

'Love the hazelnut flavour and delighted that they are milk free as well as gluten free – and fortified, although it would be good to have more fibre. Excellent kids look-a-like cereal.'


ASDA Free From Choc Chip Brioche

'Looks more like a croquette than a brioche and doesn't taste much like a brioche either.... but... it is perfectly pleasant and milk, egg, soya and wheat free, and high fibre. It would definitely work for a lot of kids.'


'Great hazelnut flavour and texture; expensive but definitely luxury artisan. Maybe better with coffee than for breakfast?'

Homespun Quinoa Crunch Goji berry, Cashew and Coconut

'Unusual but really nice – lovely crunch.  Great mix of ingredients and textures although could be even better clustered.'

Rollagranola Absolute Chocolate

Lots of healthy carbs and fats; interesting ingredient list. Quite bitter chocolate so definitely an adult product - would make a great topping.'

Tesco Free From Multigrain Hoops

'Great to have 'recognisable' freefrom kids cereal that has been fortified – just a shame that they did not add more fibre. Great look-a-like.'

The Protein Ball Co Apple and Blueberry Breakfast Ball

'Real tasty, lovely texture and full of flavour - maybe a bit too much cinnamon and too sweet for breakfast? High fibre content is great – great snack.' 

Special Awards:

  1. The Innovation Award – Sponsored by Food Matters Live
  2. Retailer of the Year Award – Sponsored by Oakland International
  3. Freefrom Hero – Sponsored by Lucy Bee

Individual Categories:

  1. Breakfast – Sponsored by the London Brunch Fest 
  2. Milk Product Alternatives – Sponsored by House
  3. Bread – Sponsored by Ilumi 
  4. Store cupboard – Sponsored by Orgran
  5. Pasta and Pizza – Sponsored by FREEE by Doves Farm
  6. Superfoods & sport supplements – Sponsored by Tiana Fair Trade Organics
  7. Products made with FODMAP Friendly ingredients – Sponsored by FODMAP Friendly
  8. ‘Food to go’ – Sponsored by the Nairn's Oatcakes
  9. Down the Pub – Sponsored by Asda
  10. Savoury Snacks and Crackers – Sponsored by SYNLAB
  11. Meaty & Fishy Ready Meals – Sponsored by the Allergy + FreeFrom Show
  12. Veggie Ready Meals – Sponsored by Delamere Dairy 
  13. Foods designed for children – Sponsored by Genius Gluten Free
  14. Tea Time! – Sponsored by the Anaphylaxis Campaign 
  15. Desserts and Puddings – Sponsored by Synergis Marketing 
  16. Confectionery and chocolate – Sponsored by Wellaby's
  17. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Romer Labs
  18. FreeFrom Gifts – Sponsored by Tesco
  19. No Top 14 – Sponsored by the The Food Talk Show
  20. Best product from a start-up – Sponsored by OF+ Consulting
If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida.