Winners of the 2017 awards

Presented by Antony Worrall Thompson on 28th March 2017 at the Royal College of Physicians in London

Click here for details of the 2017 judges; Click here for the 2017 shortlist.

For where to buy all of this year's winners, see here.

Tea Time! – Sponsored by Romer Labs UK


Feel Free donuts

Kelkin Gluten Free TeaCakes (Chocolate Flavoured)

Great to have gluten-free alternative to this classic  treat. Lovely soft texture base – good teatime offer with loads of appeal.’

Feel Free donuts

Prewett's Chocoful

‘Classic chocolate biscuit – rich and indulgent yet perfect for a child’s lunchbox. Crisp and tasty.’

Feel Free donuts

The Free From Bakehouse Banana and Chocolate Chip Loaf

‘Full marks for innovation – the ultimate freefrom product. Lovely ingredients, not too sweet, great texture, deliciously moist. Fabulous lightly toasted!!’


Gingerella White Chocolate and Cranberry Cookie

'Attractive product good combo of cranberries and white chocolate. Lovely chewy texture – wish it could be dairy free too.'

Le Pain des Fleurs Coconut Crispbread

'Feather light – supper allergen friendly. Very simple – lovely bit of product development.'

Marnie Searchwell Carrot & Coconut Cake

'Dairy free and egg free as well as gluten – perfection. Quite heavy on the walnuts but the cake itself is moist with a good balance of sweetness.'

Lottie's Bakehouse Treacle Tart

'Great free from choice; great citrus flavour to cut through sweetness good. Crispy pastry base. Delicious!'

Sponge Cakes Ltd Victoria Sponge

'Great texture to the sponge. Light and moist. Great cake, not overwhelmed by the cream.'


Asda Free From Stem Ginger Cookies

'Really good ginger taste and the texture is spot on.'

Flower & White Lemon Curd Muffins

'Light, airy sponge – topping is crystallized sugar. Nice combo with the runny lemony middle.'

Ginger Bakers Lemon & Polenta Traycake

'Very pleasant lemony polenta cake; nothing too radical. Would be good if it could also be dairy free.'

Gingerella Dairy & Gluten Free Chia, Pecan and Pumpkin Seed Cookie

'Great that it is gluten and dairy free; very different to what else is on the market. Good flavour, helped by the pumpkin seeds. Soft texture which was unexpected and really nice.'

Lovemore Decorate Your Own Celebration Cake

'The  cake is rich and chocolatey – a shame they could not have also made it dairy free. A great idea to have a ‘decorate yourself’ cake but l would have liked a decorating kit with it, even if sold separately.'

Marnie Searchwell Reine de Saba

'More a dessert than cake. Strong rum flavour in the butter icing and strong almond kick in the cake. Super rich and super chocolatey - a little would go a very long way!!'

Rhythm 108 Chocolate Hazelnut Tea Biscuit

'Great that it is gluten and dairy free. Lovely chocolately flavour – nice and crisp – something different.'

Individual Categories:

Freefrom Super Hero – Sponsored by Lucy Bee

  1. The Innovation Award – Sponsored by Food Matters Live
  2. No Top 14 – Sponsored for 2017 by Ilumi
  3. Retailer of the Year Award – Sponsored by Oakland International
  4. Best Product from a Start Up – Sponsored by Tesco
  5. Breakfast foods –Sponsored by Holland & Barrett
  6. Breads – Sponsored by Dr Schaer
  7. Store cupboard – Sponsored by Genius Gluten Free
  8. Pasta and Pizza –Sponsored by Genon Laboratories
  9. Superfoods and sports supplements – Sponsored by Tiana Fair Trade Organics
  10. ‘Food to go’ and food for vending –Sponsored by Integrated Food Projects Ltd
  11. Down the pub and the bar –Sponsored by the Food and Drink Innovation Network
  12. Meaty & Fishy Ready Meals – Sponsored by Mrs Crimbles
  13. Veggie ready meals – Sponsored by The Allergy & FreeFrom Show
  14. Foods suitable for treenut and peanut allergics – Sponsored by Wellaby's
  15. Foods designed for children – Sponsored by Delamere Dairy
  16. Tea Time! –Sponsored by Romer Labs UK
  17. Desserts and puddings – Sponsored by Morrisons
  18. Confectionery and chocolate – Sponsored by Goodness Direct
  19. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Synergis Marketing

FreeFrom and the Awards – 10 years on. Here for more on the book, or to buy it.


If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida or call on +44 (0)20 7722 2866