Winners of the 2017 awards

Presented by Antony Worrall Thompson on 28th March 2017 at the Royal College of Physicians in London

Click here for details of the 2017 judges; Click here for the 2017 shortlist.

For where to buy all of this year's winners, see here.

Store Cupboard –Sponsored by Genius Gluten Free



Free & Easy Gluten and Dairy Free Carrot Cake Mix

'Lovely, moist cake. Great taste  and excellent texture for a vegan (eggless) cake.’ ‘So easy to make and splendidly simple ingredients. Real home-baked appearance.’

Fria pastry

Isabel's Cuisine Yorkshire Pudding Mix

'Wow! Ingenious, clever, great texture, crisp, light, chewy, gorgeous! Lovely crispy Yorkshire pudding  you could serve to anyone.’

Fria pastry

Stoffell’s No Added Sugars Brown Sauce

‘Great healthier option with no sugar, a much needed product.’ ‘Nice and tangy – delicious – great brown sauce.’


Gordon Rhodes Gluten Free Smouldering Hot Rub with Chipotle Chilli

'Wow! Like it– seriously hot but lots of interesting flavours. So hard to get gluten free mixes...'

Mrs Crimble's Home Bake Pastry Mix

'Good flavour and texture – would be difficult to tell apart from standard pastry. An achievement with no egg!'

Plamil Organic Egg Free Mayo with green chilli

'Really tasty mayo – l liked the slight chilli kick. Slightly odd colour but taste made up for it. Excellent free from credentials.'

Tesco Free From Sour Cream (Coconut Alternative)

'Creamy texture and pleasant although it reminds me if mayo rather than sour cream. But a great need for a milk free sour 'cream'.'


Asda Free From Salad Cream

'Classic salad cream – creamy and great taste although really very sweet.'

Coconut Merchant Organic Coconut Nectar Vegan Honey Alternative

'Clever. Slightly bitter but an excellent great substitute for dark honey.'

Gordon Rhodes Gluten Free Scorching Hot Rub with Habanero Chilli

'Lovely smoky flavour, not too hot. Would be fantastic on a BBQ or on vegetables.'

Schwartz Gluten Free Cottage Pie Recipe Mix

'Useful, simple mix for a classic dish.'

Schwartz Gluten Free Fajita Mix

'A good idea. Fajita mix does not usually contain gluten but no surety. Nice combination of spices.'

Spice Devils Twist'd Creole Spice Mix

'Lovely to see just a mix of spices and nothing else.'

Tesco Free From Vegetable Gravy Granules

'Good – as also suitable for vegetarians. Well flavoured.'

The Foraging Fox Smoked Beetroot Ketchup

'Great tasting product – love the spicyness. How good for those who cannot eat tomatoes!'

Individual Categories:

Freefrom Super Hero – Sponsored by Lucy Bee

  1. The Innovation Award – Sponsored by Food Matters Live
  2. No Top 14 – Sponsored for 2017 by Ilumi
  3. Retailer of the Year Award – Sponsored by Oakland International
  4. Best Product from a Start Up – Sponsored by Tesco
  5. Breakfast foods –Sponsored by Holland & Barrett
  6. Breads – Sponsored by Dr Schaer
  7. Store cupboard – Sponsored by Genius Gluten Free
  8. Pasta and Pizza –Sponsored by Genon Laboratories
  9. Superfoods and sports supplements – Sponsored by Tiana Fair Trade Organics
  10. ‘Food to go’ and food for vending –Sponsored by Integrated Food Projects Ltd
  11. Down the pub and the bar –Sponsored by the Food and Drink Innovation Network
  12. Meaty & Fishy Ready Meals – Sponsored by Mrs Crimbles
  13. Veggie ready meals – Sponsored by The Allergy & FreeFrom Show
  14. Foods suitable for treenut and peanut allergics – Sponsored by Wellaby's
  15. Foods designed for children – Sponsored by Delamere Dairy
  16. Tea Time! –Sponsored by Romer Labs UK
  17. Desserts and puddings – Sponsored by Morrisons
  18. Confectionery and chocolate – Sponsored by Goodness Direct
  19. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Synergis Marketing

FreeFrom and the Awards – 10 years on. Here for more on the book, or to buy it.

If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida or call on +44 (0)20 7722 2866