Winners of the 2017 awards

Presented by Antony Worrall Thompson on 28th March 2017 at the Royal College of Physicians in London

Click here for details of the 2017 judges; Click here for the 2017 shortlist.

For where to buy all of this year's winners, see here.

Bars – cereal, fruit, superfood, grain-free... Sponsored by Synergis Marketing


Get Fruity

Adonis Smart Foods Pecan, Goji Berry & Cocoa Snack Bar

Yippee for Erythritol –  innovative, unusual  but massively under used sweetener. Lovely flavour bar, genuinely low sugar, great texture. Really different.’


Roo Bar Probiotic Energy Ball Choc Chip Matcha

'Very more-ish although agreeably low in sugar.' 'Mint dominates – which is a good thing!'

The Raw Chocolate Pie Company Goji Berry & Pumpkin Seeds Pie

'Dense but amazing and delicious tastes of berries and chocolate.'


Rawcha Cacao & Goji Organic Matcha Bar

'Very interesting ingredients, not overly sweet and nice smooth texture. Good freefrom credentials and not too high in sugar.'

Squirrel Sisters Cacao Orange Raw Energy Bar

'Lovely orange hit. Love the diddy little bars. Good crunch  and cacao nibs. Nice product.'

Wild Trail Seed & Nut Raw Fruit and Nut Bar

'Pleasant taste and good mouth feel although quite sweet. Peanut and raison flavours dominate.'

Individual Categories:

Freefrom Super Hero – Sponsored by Lucy Bee

  1. The Innovation Award – Sponsored by Food Matters Live
  2. No Top 14 – Sponsored for 2017 by Ilumi
  3. Retailer of the Year Award – Sponsored by Oakland International
  4. Best Product from a Start Up – Sponsored by Tesco
  5. Breakfast foods –Sponsored by Holland & Barrett
  6. Breads – Sponsored by Dr Schaer
  7. Store cupboard – Sponsored by Genius Gluten Free
  8. Pasta and Pizza –Sponsored by Genon Laboratories
  9. Superfoods and sports supplements – Sponsored by Tiana Fair Trade Organics
  10. ‘Food to go’ and food for vending –Sponsored by Integrated Food Projects Ltd
  11. Down the pub and the bar –Sponsored by the Food and Drink Innovation Network
  12. Meaty & Fishy Ready Meals – Sponsored by Mrs Crimbles
  13. Veggie ready meals – Sponsored by The Allergy & FreeFrom Show
  14. Foods suitable for treenut and peanut allergics – Sponsored by Wellaby's
  15. Foods designed for children – Sponsored by Delamere Dairy
  16. Tea Time! –Sponsored by Romer Labs UK
  17. Desserts and puddings – Sponsored by Morrisons
  18. Confectionery and chocolate – Sponsored by Goodness Direct
  19. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Synergis Marketing

FreeFrom and the Awards – 10 years on. Here for more on the book, or to buy it.


If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida or call on +44 (0)20 7722 2866