Freefrom Food and the Awards – 10 Years On

Following the development of freefrom through the prism of the FreeFrom Food Awards

Ten years ago – a tiny cottage industry; today – a multi-millionpound business!

Championed by celebrities like Gwyneth Paltow, Victoria Beckham and Novak Djokovic, freefrom food has grabbed both consumer and industry headlines with unprecedented year-on-year growth.

And the FreeFrom Food Awards have grown with the industry. Setting a standard for excellence and raising awareness in the wider world – a FreeFrom Food Award is now the ultimate accolade for the hundreds of companies, big and small, creating and selling freefrom food.

This book tells the story of freefrom through the awards. Told through interviews with all of those involved – the judges, the sponsors and the winners – from one person businesses to the supermarket giants. And illustrated with photos from the very first awards presentation in 2008, upstairs at celebrity chef Antony Worrall Thompson’s Notting Grill restaurant, to today’s glamourous gathering of hundreds of freefrom experts.


Buying the book

The book costs £9.99 from good book shops or from Amazon but you can buy it direct from us for £7.99 including postage! Just email us with your mailing address and how many books your would like. We will post them to you and email you an invoice.

Individual Categories:

Freefrom Super Hero – Sponsored by Lucy Bee

  1. The Innovation Award – Sponsored by Food Matters Live
  2. No Top 14 – Sponsored for 2017 by Ilumi
  3. Retailer of the Year Award – Sponsored by Oakland International
  4. Best Product from a Start Up – Sponsored by Tesco
  5. Breakfast foods –Sponsored by Holland & Barrett
  6. Breads – Sponsored by Dr Schaer
  7. Store cupboard – Sponsored by Genius Gluten Free
  8. Pasta and Pizza –Sponsored by Genon Laboratories
  9. Superfoods and sports supplements – Sponsored by Tiana Fair Trade Organics
  10. ‘Food to go’ and food for vending –Sponsored by Integrated Food Projects Ltd
  11. Down the pub and the bar –Sponsored by the Food and Drink Innovation Network
  12. Meaty & Fishy Ready Meals – Sponsored by Mrs Crimbles
  13. Veggie ready meals – Sponsored by The Allergy & FreeFrom Show
  14. Foods suitable for treenut and peanut allergics – Sponsored by Wellaby's
  15. Foods designed for children – Sponsored by Delamere Dairy
  16. Tea Time! –Sponsored by Romer Labs UK
  17. Desserts and puddings – Sponsored by Morrisons
  18. Confectionery and chocolate – Sponsored by Goodness Direct
  19. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Synergis Marketing

FreeFrom and the Awards – 10 years on. Here for more on the book, or to buy it.


If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida or call on +44 (0)20 7722 2866