Categories 2017




  • Entry for the 2017 awards opens 14th September 2016
  • Early entry discounts for the 2017 awards finishes at midnight on Monday 31st October 2016.
  • Entry for the 2017 awards closes at midnight on Sunday 4th December 2016.
  • Judging will be in early February 2017.
  • The shortlist will be published in mid February 2017.
  • The presentation of the awards will be on 28th March 2017.
  • The Awards will be showcased at the Allergy & Freefrom Shows at Olympia, Liverpool and Glasgow in 2016/7.

  • For rules of entry see here.

  • Entry fees
    £150 + VAT per product; £90 + VAT per product if you have 3 or fewer employees
    10% discount on fully completed entry forms received before 31st October 2017
    Entering the awards entitles each entering brand to one free ticket to the awards presentation party in March 2017

  • Nota Bene
    10% of all entry fees will be donated to the Awards' charity of the year.

For an entry form, email: info@freefromfoodawards.co.uk

To qualify for entry to the FreeFrom Food Awards, all entries must be free of at least one of the main major allergens – wheat/gluten, dairy, eggs, nuts, soya and sulphites.

The overall winner of the FAIR trophy for the Best FreeFrom Food 2017 will be drawn from the winners of the categories below.
We will award a winner and two commended/highly commendeds in each category.


FreeFrom Superhero Award
Sponsored by Lucy Bee

A one-off award to celebrate the FreeFrom Food Awards' 10th birthday. To be give to the person that has done most to develop, expand and popularise freefrom over the last 10 years.
Please send nominations to Cressida before the closing of the awards entry on 4th December 2016. The winner will be chosen by our judges in February 2017.

1. Innovation Award
Sponsored for 2017 by Food Matters Live

The judges will be looking for exciting technical, gastronomic and even functional innovation in 'freefrom' food manufacture.

2. • NEW • No Top 14
Sponsored for 2017 by Ilumi

New category to celebrate those products which have gone the extra 13 miles and include none of the top 14 allergens! (See page 11 of the FSA Guidance.)

3. Retailer of the Year
Sponsored for 2017 by Oakland International

Awarded to the supermarket whose own brand freefrom products do best in the 2017 awards. Please see below for more details.


4. Best product from a start-up
Sponsored for 2017 by Tesco

This category is only open to products manufactured by entrants who have been in business for less than two years (eg. they must have started trading no earlier than the 14th September 2014.) Products will only be considered if they have been entered in other categories. There will be a small supplemental charge of £25 per product (on top of the fee that you have paid to enter the original category) to enter for this award.
The award will be made based on the quality of the product and not on any other aspect of the company’s business.
The winning company will benefit from mentoring by technical and marketing experts over the subsequent year.

5. Breakfast Foods
Sponsored for 2017 by Holland & Barrett

Always a very successful category, Breakfast includes all of those delicious freefrom products which set you up for the day:

  1. Breakfast cereals
  2. Breakfast baked goods
  3. Alternative 'milks' and yogurts


6. Breads
Sponsored for 2017 by Dr Schaer

Whole loaves and sliced breads, rolls etc only.
Breakfast breads, croissants etc will be put into Breakfast; sweet breads, tea breads etc into TeaTime.


7. Store cupboard
Sponsored for 2017 by Genius Gluten Free

Any store cupboard item, ambient, dried, or frozen, excluding pasta and pizza bases but including bread and cake mixes. Depending on entries we may subdivide this category and award individual or joint winner, highly commended and commended awards.

  1. mixes – cakes, breads etc
  2. sauces
  3. miscellaneous – Yorkshire puddings/mixes, flours, spreads, sugar replacement, xanthan gum etc


8. Pasta and pizza
Sponsored for 2017 by Genon Laboratories

A vital part of any freefrom diet!

  1. Fresh and dried pastas
  2. Filled pasta
  3. Pizza bases and complete pizzas


9.  Superfoods and sports supplements
Sponsored for 2017 by Tiana Fair Trade Organics

An exciting new area for freefrom, to include protein shakes and other sports supplements that all too often are based on whey or gluten-filled proteins.


10. ‘Food to go’ and food for vending machines
Sponsored for 2017 by Integrated Food Projects Ltd

A big high-street growth area for freefrom – to include soups, sandwiches, wraps, falafel, dips, cereal pots, cake bars etc


11.  'Down the Pub and the Bar'
Sponsored for 2017 by Food & Drink Innovation Network

All you could want on a Saturday afternoon down at the pub – or on a Saturday evening at that rather more up-market bar!

  1. Gluten-free beers
  2. Soft drinks
  3. Savoury snacks and crackers to include milk-free cheeses


12. 'Meaty' and 'fishy' ready-meals
Sponsored for 2017 by Mrs Crimbles

Any meal that you can take out of the freezer, the fridge or the store cupboard – then heat up and enjoy in front of the telly!

  1. Fish ready meals
  2. Burgers, sausages & nuggets
  3. Meat based one pot meals/ready meals


13. 'Veggie' ready-meals
Sponsored for 2017 by the Allergy+FreeFrom Show

Burgers, sausages, pies, pasties, soups and one-pot meals! Any veggie meal that you can take out of the freezer, the fridge or the store cupboard – then heat up and enjoy in front of the telly!


14. Foods for peanut and tree-nut allergics
Sponsored for 2017 by Wellaby's

Entrants to this category must be able to certify that the products entered have been fully risk assessed for nut contamination and are certified as being nut free.


15.  Foods designed for children
Sponsored for 2017 by Delamere Dairy

One of our most popular categories, run for us each year by nutritionist Christine Bailey and judged by a very enthusiastic team of 6 – 16-year-olds!

  1. Savoury
  2. Sweet


16.  Tea Time!
Sponsored for 2017 by Romer Labs

A very successful category last year with a seriously generous entry of delicious scones, crumpets, biscuits, cookies, brownies, cake bars, seasonal cakes and celebration cakes!


17. Dessert and puddings
Sponsored for 2017 by Morrisons

Every kind of dessert and pudding from Sticky toffee pudding to coconut ice cream, including seasonal desserts – such as Christmas pud!

  1. 'Ice cream' alternatives & sorbets
  2. Hot or cold puddings and desserts


18.  Confectionery – chocolate and sweets
Sponsored for 2017 by Goodness Direct

We are looking for everything from everyday chocolate and candy bars to gift confectionery, seasonal confectionery (Christmas and Easter), low sugar/sugar free confectionery and any other sort of 'freefrom' confectionery that we have not thought of!


19. Snack Bars
Sponsored for 2017 by Synergis Marketing

An essential item in every school lunch box, brief case, handbag and sports bag these days...
FreeFrom cereal bars, fruit bars, energy bars, nut bars, protein bars, grain free bars, raw bars, superfood bars and, no doubt, many more!


Retailer of the Year Award

1. The award will only be open to 'own label' free from products from major retailers.

2. The award will be given to the retailer whose products score the highest marks (see below) in all the other categories in the awards.
Products will only be eligible for this award if they have been shortlisted, commended, highly commended or if they have won a category.

3. The award will be given on a points basis:

  • Shortlisted products score 1 point
  • Commended products score 2 points
  • Highly commended products score 3 points
  • Category winners score 4 points

The retailer that scores the highest number of points wins the award, the retailers with the next highest number of points will get runners-up awards.


If you have any queries or would like to talk to us about the project email Michelle or Cressida or call on (44) 20 7722 2866.