Categories & rules of entry 2014

• Entry for the 2014 awards opens 17th September 2013
• Entry
for the 2014 awards closes at midnight on Sunday   8th December 2013
• Entry
for the Xmas category closes 14th November 2013
• Judging will be in early February 2014.
• The shortlist will be published on 12th February 2014.
• The presentation of the awards will be on 25th March 2014.
• The Awards will be showcased at the Allergy & Freefrom Show at Olympia in July 2014 and in Liverpool in October 2014.

• For rules of entry see below.

Entry fees
   £125 + VAT per product; £75 + VAT per product if you have 3 or fewer employees
   10% discount on fully completed entry forms received before 31st October 2013
   Entering the awards entitles each entering brand to one free ticket to the awards    presentation party in March 2014.

   Nota Bene
   10% of all entry fees will be donated to the Awards' charity of the year, Freedom From Torture. If you would care to match our donation please add £12.50 / £7.50 to your payment    for each entry and we will pass it forward to Freedom from Torture.

For an entry form email: cressida

To qualify for entry to the FreeFrom Food Awards, all entries must be free of at least one of the main major allergens – wheat/gluten, dairy, eggs, nuts, soya and sulphites.

The overall winner of the FAIR trophy for the Best FreeFrom Food 2014 will be drawn from the winners of the categories below.

We will award a winner and two commended/highly commendeds in each category.

Innovation Award
Sponsored for 2014 by Food Matters Live

Open to any product, already on the market or new to market, which successfully pushes the boundaries of freefrom in terms of concept, ingredients and/or manufacture.

1. NEW! Breakfast
Sponsored for 2014 by Tesco

A new fun category which also allows space for important freefrom products such as animal milks that have been excluded in recent years, to find their place in the sun!

  1. Breakfast cereals
  2. Breakfast baked goods
  3. Animal milks, yogurts and spreads
  4. Plant milks, yogurts and spreads

We will award winner, highly commended and commended certificates in each subsection
plus an overall Breakfast category winner and runner up.

2. Breads
Sponsored for 2014 by Genius Gluten Free
Whole loaves and sliced breads, rolls etc only.
Breakfast breads, croissants etc will be put into Category 1, Breakfast; sweet breads, tea breads etc into Category 13, Scones etc to allow judges to focus totally on the most essential of freefrom staples.

3. Store cupboard
Sponsored for 2014 by Asda
Any store cupboard item, ambient, dried, or frozen, excluding pasta and pizza bases but including bread and cake mixes. Depending on entries we may subdivide this category and award individual or joint winner, highly commended and commended awards.

  1. mixes – cakes, breads etc
  2. soups
  3. sauces
  4. sweet
  5. miscellaneous – Yorkshire puddings/mixes, flours, sugar replacement, xanthan gum etc

4. NEW! Pasta and pizza
Sponsored for 2014 by the Food and Drink Innovation Network
Pasta and pizzas play such a major role in 21st century daily fare that we felt that they really needed a category to themselves. (Last year the pastas almost over-ran the store cupboard category!)

  1. Dried, fresh or frozen pasta or pizza bases
  2. Complete pasta or pizza meals

We will award winner, highly commended and commended certificates in both sections.

5.  Raw foods and SuperfoodsSponsored for 2014 by Food Heaven
A new category in 2012, raw foods and super-foods have gained a much higher profile in freefrom over the last two years. We expect a wide-ranging and interesting entry.

6. NEW! ‘Food to go’ and food for vending machinesSponsored for 2014 by 24VendWe are very excited about this new category which we feel offers great opportunities to freefrom manufacturers.

7.  Foods designed for food serviceSponsored for 2014 by Genon LaboratoriesA category that has shown steady growth since we introduced it in 2011 and, with the new regulations on allergens declarations in food service to be introduced in January 2014, we expect to see that growth escalate this year.

  1. Savoury dishes
  2. Sweet dishes

We will award winner, highly commended and commended certificates in each subsection

8. NEW! Ready MealsOur ready meals categories have always been extremely popular but it has proved difficult for the judges comparing meat-based dishes with meat-free dishes. We have therefore decided this year to separate the entries into meat-based and meat-free with two different sets of meat-eating and vegetarian judges – and two awards!

Meat-based meals
Sponsored for 2014 by Sainsbury's
1. Meat-based meal centres (burgers, sausages etc)
2. Meat-based one pot meals

Meat-free meals
Sponsored for 2014 by Goodness Direct
1. Meat-free meal centres (veggy burgers, sausages etc)
2. Meat-free one pot meals

We will award winner, highly commended and commended certificates for Meat-based meals and another for Meat-free meals.

9.  Foods manufactured in a nut-free environmentSponsored for 2014 by the Anaphylaxis CampaignWe re-introduced this category last year and had an excellent response with a wide variety of entries. We anticipate some even more unusual entries this year.

10.  Foods designed for childrenSponsored for 2014 by Delamere Dairy This was a new and very exciting category last year, run for us by nutritionist Christine Bailey and judged by a very enthusiastic team of 8 – 14-year-olds – all of whom are keen to be on the judging panel again this year!

11.  Foods for Christmas
Sponsored for 2014 by Hale & Hearty
An ‘old favourite’ category and the only one not to be judged in our judging weeks in early February – as so many Christmas products are no longer available.

12. Scones, sweet biscuits, tarts and cookies
Sponsored for 2014 by Mrs Crimbles
An ever-popular category with a wide-ranging entry from ginger biscuits and Eccles cakes to scones and treacle tarts.

13.  Cakes, cake bars, cupcakes and brownies
Sponsored for 2014 by Newburn Bakehouse Always a popular category with both entrants and judges!

14. NEW! After dinner foods
Sponsored for 2014 by Udi's
Our second ‘whole meal’ category – this time including everything that happens after the main course!

  1. Puddings and desserts
  2. Chocolate and petit fours
  3. Dairy-based and dairy-free cheeses
  4. Cheese biscuits and crackers

We will award winner, highly commended and commended certificates in each subsection
plus an overall After Dinner category winner and runner up.


16.  Gluten-free beers
Sponsored for 2014 by Ilumi
With the arrival of both naturally gluten-free and barley-based gluten-free beers on the market competition in this sector has really hotted up and we expect a really wide and interesting entry.

  1. Naturally gluten-free beers
  2. Barley-based gluten-free beers

We will award winner, highly commended and commended certificates in each subsection.

Rules of entry

  • All products (except those entered for Category 7. Food Service) must be available for sale across the UK (in retail outlets or by mail order) by the publication of the shortlist on 01/03/2014. A valid UK website from which products can be bought must be supplied.
  • Samples submitted must be production products on sale to the public/into food service and not pre-production samples.
  • Samples must be submitted in the packaging in which they are to be sold.
  • The organisers take the product/freefrom labelling and any accompanying information at face value and assume that the supplier can justify all claims. If anything needs clarification the organisers reserve the right to ask for more information.
  • Companies may enter as many products in as many categories as they wish.
  • Own label products may be entered either by retailers or manufacturers but only retailers/own-brand names will be credited with the entry for allocation of Awards tickets.
  • Only specific products, not ranges, will be accepted as entries.
  • Products previously entered into the FreeFrom Food Awards are eligible for re-entry.
  • A product form and payment, purchase order or other arrangement for payment must accompany each product. Any product for which the entry fee has not been received will forfeit its entry into the awards. We only need one entry sheet per company.
  • Entries will only be accepted when all sections of the entry forms have been completed in full.
  • Entrants will be asked to submit tasting samples. Details of where, when and how much to send will be provided by Thursday 12th December 2013.
  • All samples must be received by the deadline specified or the product will forfeit its entry into the Awards and its entry fee.
  • The organisers will prepare products for tasting according to the printed instructions on the packs in which the products are sold.
  • The organisers reserve the right to change the categories and organisational details without prior notice.
  • The organisers reserve the right to accept or reject entries.
  • The decision of the judging panel is final and the FreeFrom Food Awards will not enter into any correspondence about the judges’ decisions.
  • It is a condition of entry that all entrants will be bound by these rules.

If you have any queries or would like to talk to us about the project email Michelle or Cressida or call on (44) 20 7722 2866.

Patron:  Antony Worrall Thompson

Partners for the 2014 FreeFrom Food Awards:
The Allergy and FreeFrom Show
Jane Milton
Organic and Fair + Consulting