2021 Christmas Sponsorship
Raising the profile of your company with the people who really matter
The Free From Food Awards are unique and the values that make them so are something we are proud of and passionate about protecting.
We have an ever-growing and extensive network within the industry and amongst consumers, bringing unrivalled expertise that many of our entrants and sponsors benefit from.
Sponsorship opportunities are currently available for the 2021 Free From Christmas Awards and for the 2022 Free From Food Awards click here.
We are able to offer a range of sponsorship opportunities from category options to more tailored packages as we recognise objectives and budgets will vary. We want to get to know you and your aims, working together to create unique opportunities that best fit your brief.
It’s very much a collaboration, and one that we value. Our sponsors bring variety and help us collectively recognise the wider nature of the industry in which we work.
We are able to offer a simple 3 part payment plan to accommodate budget phasing and cash flow.
- We are uniquely placed to engage with both industry and consumer audiences via owned digital and social channels
- Sponsors will feature in social media posts across our platforms which have a combined following in excess of 12,000
- There are opportunities to create a bespoke content plan in support of your sponsorship
- Sponsors also have the opportunity to feature in our regular email newsletters and awards updates
Join us at the Presentation
- Complimentary tickets to the Awards, joining over 300 freefrom industry players in celebrating along with the winners as they are revealed as part of the now legendary Winners Buffet
- Opportunity to present the award for the sponsored category and be photographed with the winners. Photographs/videos will then be available for your use
Your company or Brand logo will feature:
- On the FFFA website in multiple locations with links to your website
- At the Awards presentation
- At any consumer or trade events the FFFA attend during the Awards year.
Our 2021 Free From Christmas Awards Headline Sponsor!
We’re delighted to welcome Food and Drink Wales, the Welsh Government’s Food Division, as the headline sponsor of our inaugural Christmas awards. They are responsible for promoting Welsh food and drink locally, nationally and internationally. It is their vision to create a strong and vibrant Welsh food and drink sector with a global reputation for excellence, having one of the most environmentally and socially responsible supply chains in the world.
Our Free From Christmas Awards are now open and sponsorship opportunities are available for both the main product categories and the additional awards
Main Product Categories
For more detail about what we expect to see entered into each category, please visit the 2021 Christmas Categories page
· Gifting ·
Entries into ‘Gifting’ are all those free from foods you’d be proud to give to your allergic and coeliac friends and family – and also be delighted to receive!
· Party Food·
From canapés and sharing bites (savoury or sweet) to dips, crisps and crackers – this category is for anything that you would serve at a Christmas gatherings.
· Drinks ·
Sponsored for 2021 by Tesco
Christmas is both a time of celebration and a coming together when, perhaps more than any other time of the year, we love to enjoy a drink with friends and family.
· Christmas Dinner ·
Festive traditions are important when it comes to Christmas dinner and inclusivity is desired on both a practical and emotional level.
· Tea Time -Pies & Cakes ·
It’s reported that on average Brits will have eaten their first mince pie of the year by the end of November but what other tea time treats can rival the iconic mince pie?
· After Dinner – Desserts & Confections ·
From traditional desserts to more alternative options the choices are now plentiful. Some may be show stopping centrepieces whilst others a more modest option, but all are delectable and delicious.
· Christmas Food Product of the Year ·
Free from consumers actively seek product endorsements and recommendations and love to share. This behaviour is more prevalent at Christmas when there is a real appetite to try something new. With this award we want to share what our judges believe to be the best Christmas product, one they believe would justify travelling that extra mile for or spending that little bit more on …… after all it is Christmas.
· Christmas Drink Product of the Year ·
Drinks, whether alcoholic or not, are a big part of the festive celebrations so many of us look forward too. With the drinks category open to such a diverse selection of products, and with drinks often playing second fiddle to food in the free from world, we felt it only right to acknowledge what our judges believe to be the standout product, one that would add that extra sparkle to those Christmas celebrations.
· Best Independent Christmas Brand of the Year ·
The independent sector has always been incredibly important in the free from community and in many cases they have inspired the innovation and quality agenda. This award celebrates the contribution of these independent companies.
To qualify for the Best Independent Christmas Brand of the Year, a minimum of 3 products (small company) or 6 products (large company) must be entered.
· Christmas Range of the Year ·
Sponsored for 2021 by Oakland International
With an inspiring array of new Christmas products and ranges across the free from sector ensuring the occasion of Christmas is truly inclusive, who should consumers look to for the most diverse, inspiring and of course delicious range this Christmas? An exciting category designed to recognise the significant role that the major retailers play in this sector.
To qualify for this award, a minimum of 10 products must be entered with at least one entry into each of the five food categories (excluding Drinks) of which the top scoring 10 will be taken into account.