
2019 Shortlist
The Categories
Click on the category below to see products shortlisted. Products are listed alphabetically by brand.
Categories:
- Innovation Award – Sponsored by Food Matters Live
- No Top 14 – Sponsored by the The Food Talk Show
- Best product from a start-up – Sponsored by OF+ Consulting
- Products made with FODMAP Friendly ingredients – Sponsored by FODMAP Friendly
- FreeFrom Gifts – Sponsored by Tesco
- Breakfast – Sponsored by the London Brunch Fest
- Milk Product Alternatives – Sponsored by House
- Bread – Sponsored by Ilumi
- Store cupboard – Sponsored by Orgran
- Pasta and Pizza – Sponsored by FREEE by Doves Farm
- Superfoods & sport supplements – Sponsored by Tiana Fair Trade Organics
- ‘Food to go’ – Sponsored by the Nairn’s Oatcakes
- Down the Pub and the Bar – Sponsored by Asda
- Savoury Snacks and Crackers – Sponsored by SYNLAB
- Meaty & Fishy Ready Meals – Sponsored by the Allergy + FreeFrom Show
- Veggie Ready Meals – Sponsored by Delamere Dairy
- Foods designed for children – Sponsored by Genius Gluten Free
- Tea Time! – Sponsored by the Anaphylaxis Campaign
- Desserts and Puddings – Sponsored by Synergis Marketing
- Confectionery and chocolate – Sponsored by Wellaby’s
- Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Romer Labs
- FreeFrom Hero Awards – Sponsored by Lucy Bee
- Retailer of the Year – Sponsored for 2019 by Oakland International
(No shortlist. The winner will be the supermarket who scores most points overall. See here.)
The Innovation Award
The Innovation Award – Sponsored by Food Matters Live
- Freedom Confectionery Strawberry Chocolate Mallow Bites
- Genius Gluten Free Pre-Baked Half Baguette – Frozen
- Kiddylicious Strawberry Wafers – Maxi
- Lovegrass 100% White Teff Fusilli Pasta
- M&S Made Without Wheat 2 Chocolate Twists
- Nairn’s Gluten Free Pop Oats Sour Cream & Chive
- Nibble Brownie Bites CHOC ORANGE BROWNIE with 72% dark chocolate
- Nush almond milk cheese style spread CHIVE
- Pure Grain Roll with Wild Garlic
- Tesco Free From 2 Garlic Chicken Kievs
- The Hemp Pantry VEURRE®

No Top 14
No Top 14 – Sponsored by the The Food Talk Show
- Bellygoodness Curry Sauce
- Bellygoodness Nomato Sauce
- Genius Gluten Free Plain Wraps
- Go Go Guts Chicken Korma with Onion Bhaji and Mini Naan Bread
- Granovita Organic Quinoa Pâté Courgette & Asparagus
- Hella Yum – ‘Creamy Mylk Choc’ dessert
- Hunter & Gather Mayocado
- Manny’s Tomato Fusion
- Tesco Free From Blackcurrant Cheesecakes
- The Real Coconut Coconut Flour Tortilla Chips
- Ugo Thrive Pumpkin & Sage Raviolini
- Yorica Rice drink and coconut based frozen Double Chocolate Cookie dessert
Best product from a start up
Best Product from a start up – Sponsored by OF+ Consulting
- Bellygoodness Nomato Sauce
- Chef Akila Ltd Kashmiri Lamb Meatball Curry
- Chef Akila Ltd Vegan Tikka Masala
- Chocolate Moments Tahini Brownie
- Delina Teff Zing
- Gato and Co Chocolate & Coconut HOT Brownie
- Hella Yum – ‘Chocolate Orange’
- Hunter & Gather Mayocado
- Lovegrass 100% White Teff Fusilli Pasta
- Manna Eating Dark Chocolate Zesty Hempseed Bar
- The Cake Alchemist Gluten, Dairy and Nut Free Bespoke Cake
- The Real Coconut Coconut Flour Tortilla Chips

Products made with FODMAP friendly ingredients
Products made with FODMAP friendly ingredients – Sponsored by FODMAP Friendly
FreeFrom Gifts
FreeFrom Gifts – Sponsored by Tesco
- Asda Extra Special FreeFrom Truffle Collection
- Bak’dcake Honeycomb Crunch Kit
- Beebs (a Burst of Energy in Every Bite!) Lemon and Matcha Energy Balls
- Booja-Booja The Wonderbox: Fine de Champagne, Honeycomb Caramel, Rhubarb & Vanilla Fool, Almond Salted Caramel, Espresso, Toffee Strudel, Cherry Cognac, Hazelnut Crunch
- Lazy Day Foods Tiffin Gift Selection Box: Cranberry & Orange, Belgian Dark Chocolate, Belgian Chocolate Rocky Road
- Morris Cookies Salad Cookies
- Plamil Organic dairy free milk chocolate alternative hearts
- The Conscientious Cook Vegan Pecan Pie

Breakfast Foods
Breakfast Foods – Sponsored by London Brunch Fest
NB Winners of this category will be offered a FREE stand at the London Brunch Fest at the end of August.
- ASDA Free From Choc Chip Brioche
- BFree Muesli Morning Rounds Cranberry and Sultana
- BRIO Bakery – VEG ALLE NOCCIOLE Cookies
- Delicious Alchemy Gluten & Dairy Free Berry with a hint of Cinnamon Muesli
- Delicious Alchemy Gluten & Dairy Free Red Apple, Date & Sultana Muesli
- FREEE by Doves Farm Cereal Flakes
- FREEE by Doves Farm Chocolate Stars
- Homespun Quinoa Crunch Goji berry, Cashew and Coconut
- Homespun Quinoa Crunch Pecan and Cranberry
- Marks & Spencer Salted Date & Banana Granola
- Marks & Spencer Made Without Wheat 2 Chocolate Twists
- MOMA Dairy Free Porridge Sachets – Almond Butter & Salted Caramel
- Raw Gorilla Cacao Crunchies
- Rollagranola Absolute Chocolate
- Tesco Free From Branflakes
- Tesco Free From Choco-Nut Pillows
- Tesco Free From Multigrain Hoops
- The Protein Ball Co – Apple and Blueberry Breakfast Ball
Milk Product Alternatives
Milk Product Alternatives – Sponsored by House
- Asda Long Life Oat Drink
- Asda Free From Mature Cheddar Alternative
- Asda Free From Garlic & Herb Soft Cheese Alternative
- Booja Booja Hazelnut Chocolate Truffle Dairy Free Ice Cream
- Bute Island Red Leicester Style Sliced
- Bute Island Smoked German Style
- Bute Island Cheddar Style with Jalapeno & Chilli
- Califia Farms Chocolate Coconut Almond
- Cathedral City Lactose Free Mature Cheddar
- Coyo Organic Kefir Strawberry
- Dairy Crest Vitalite Dairy Free Spread
- Delamere Dairy Goats Butter
- Freaks of Nature Dairy Free Blueberry Thick & Creamy
- Good Carma Foods Flavour Fusion Garlic
- Koko Dairy Free Cheddar Alternative
- Little Freddie 6m+ Lactose Free Pear & Blackberry Yoghurt
- Lucy Bee Organic Coconut Milk
- Mount Olympus Greek Goats’ Kefir
- Planted Oat Drink with Banana
- Tesco Free-From Coconut Oil Alternative to Cheese and Peppercorn
- Tesco Free-From Jalapeno and Chilli Cheese Alternative
- Tesco Free-From Smoked Cheese Alternative

Breads
Breads – Sponsored by Ilumi
- Asda Free From gluten soft white pitta bread
- Asda Free From 3 Plain Bagels
- Asda Free From White Rolls
- Asda Free From Seeded Loaf
- Free From Italy Panito Gluten Free Organic Italian White Baguette
- Genius Brioche Burger Buns
- Marks & Spencer Bake at Home Crusty Farmhouse Loaf
- Promise Gluten Free White Loaf
- Promise Gluten Free Seeded Wholegrain Sandwich Rolls
- Pure Grain Bread with Green Olive
- Rana’s Artisan Bakery Boss Bagel – sourdough bagel with chia
- Tesco Free From Sliced White Bread
- Tesco Free From Sliced Seeded Bread
- The White Rabbit Pizza Co The Flawless Focaccia
Store Cupboard
Store cupboard – Sponsored by Orgran
- Asda Free From Sage & Onion Stuffing Mix
- Asda Free From Gravy Granules
- Asda Free From White Lasagne Sauce
- Asda Free From Green Pesto
- Bannisters Farm Farmer’s Roasting Potatoes
- Bellygoodness Curry Sauce
- Big Bowse Hot Naga Warrior Relish
- Delina Ethiopian Shiro
- Delina Quinoa & Lentils Healthy Salad
- Firefly BBQ Boston Beach Jerk Rub
- Firefly BBQ Dallas Lone Star Pepper Rub
- FREEE by Doves Farm White Bread Mix
- FREEE by Doves Farm Choc Chip Cookie Mix
- Gordon Rhodes Italian Style Saucy Meatball Meal Kit
- Gordon Rhodes Swedish Style Saucy Meatball Meal Kit
- Hawkshead Relish Worcester Sauce
- Jabulani Foods Adventurous Green Bean Relish
- Jakes Boost Banana Boost
- Lucy Bee Starseed Organic Fair Trade Raw Omega Oil
- Mamma Flora Pumpkin Pesto
- Mamma Flora Sun Dried Tomato Pesto
- Manny’s Hot Piri Piri Sauce
- Nut Blend Perfect Nut Butter
- Oumph! Thyme & Garlic
- Oumph! Kebab Spiced
- Quinola Mothergrain Express Wholegrain Pilau Style Quinoa
- Stoffell’s No Added Sugar, Gluten Free, Tomato Ketchup with Chilli
- Tesco Free From Mayonnaise
- Tesco Free From Salad Cream
- Tesco Free From Batter Mix
- Tesco Free From Tomato and Basil Pasta Bake Sauce
- The Grassroots Bakery Organic Gluten Free Brown Bread Mix
- The Grassroots Bakery Organic Gluten Free White Bread Mix
- The Grassroots Bakery Organic Gluten Free Choc Chip Muffin Mix
- Tideford Organics Vegan Coconut Korma Sauce
- Toyin’s Kitchen Obe-Ata Mild
- VEGO Fine hazelnut chocolate spread

Pasta and Pizza
Pasta and Pizza – Sponsored by FREEE by Doves Farm
- Free From Italy Lensi La Buona Vita Gluten Free Penne Rigate
- Genius Gluten Free Fibre Fest Chickpea Fusilli Pasta
- Mamma Flora Gluten Free Pasta
- Marks & Spencer Gluten Free Margherita
- One Planet Pizza ‘Three Sheese Margherita’
- Oumph! Pizza Italian Style
- Tesco Free from Macaroni Pasta
- Tesco Free from Tagliatelle Pasta
- The White Rabbit Pizza Co Cheeky Chorizo
- The White Rabbit Pizza Co The Mozzarella Master
- The White Rabbit Pizza Co Smokin’ Vegan
- The White Rabbit Pizza Co The Vegan Gardener
Superfoods & Sports Supplements
Superfoods & Sports Supplements – Sponsored by Tiana Fair Trade Organics

'Food to go'
‘Food to go’ – Sponsored by the Nairn’s Oatcakes
- Asda Free From Edamame Bean Salad
- Asda Free From Chicken Salad Sandwich
- Cocomojo Latte – Premium Coffee Flavoured Coconut Milk Drink with Added Protein
- Eat Real Hummus Chips (Sour Cream & Chive)
- Jacked Foods Jackfruit Chunks
- Marks & Spencer Made Without Wheat Chicken & Bacon Sandwich
- Tesco Free From Chicken and Mushroom Noodle Pot
- Watmuff & Beckett Thai Carrot and Sweet Potato Soup
Down the Pub and the Bar
Down the Pub and the Bar – Sponsored by Asda

Savoury Snacks and Crackers
Savoury Snacks and Crackers – Sponsored by SYNLAB
- Asda Free From Tortillas Nacho
- Asda Free From Plain Crackers
- Asda Free From Onion Rings
- BRIO Bakery – Crackerini al origano
- BRIO Bakery – Crackerini al tartufo
- Delina Teff Zing
- Full Of Beans Puffs Tomato, Basil & Mozzarella Flavour
- Genius Gluten Free Protein Punch Sesame and Sunflower Seed Bread Crisps
- Hippeas Organic Chickpea Puffs Sweet & Smokin’
- Made For Drink Patacones Plantain Chips
- Marks & Spencer Made Without Date and Walnut Toasts
- Nairn’s Gluten Free Pop Oats BBQ
- Nairn’s Gluten Free Pop Oats Salt & Vinegar
- Nairn’s Gluten Free Flatbreads – Caramelised Onion
- Nairn’s Gluten Free Wholegrain Crackers – Cheese
- OATIS Rosemary Oat Snacks
- Pipers Crisps Delicias Jalapeno & Dill
- Prewett’s 5 Mini’s Cheese Biscuits
- Purely Plantain Chips – Naturally Salted
- Tesco Free From BBQ Sweet Potato Red Pepper Corn Strips
- Tesco Free From Chilli & Lime Tortilla Chips
- Tesco Free From Onion Rings
- The Happy Snack Company – Roasted Fava Beans – Red Pepper & Chilli
- Yumtaz Lotus Bites (Sweet Chilli)
Meaty and Fishy Ready Meals
Meaty and Fishy Ready Meals – Sponsored by the Allergy + FreeFrom Show
- Aldi Free From Gluten Free Tempura Cod Goujons
- Big Fish Salmon Fillets marinated with Garden Mint
- Chef Akila Ltd Mum’s Chicken Biriyani
- Chef Akila Ltd Ambur Lamb Biriyani
- Go Go Guts Sweet and Sour Chicken with Prawn Toast
- Marks & Spencer Made Without Wheat Gluten Free British Tempura Chicken Fillets
- Squig – Square Cumberland British Pork Sausage
- Tesco Free From 2 Breaded Cod Fillets
- Tesco Free From Cod & Parsley Fishcakes
- Tesco Free From Katsu Chicken Curry and Rice
- Tesco Free From Beef Lasagne
- Tesco Finest 12 Toulouse Inspired Pork Mini Sausages

Veggie Ready Meals
Veggie Ready Meals – Sponsored by Delamere Dairy
Foods designed for children
Foods designed for children – Sponsored by Genius Gluten Free
- Asda Disney Kitchen Lactose Free Greek Yogurt Strawberry & Banana
- Asda Free From Llama Biscuit Baking Kit
- Asda Free From Christmas Penguins (seasonal)
- Eat Real Kids Veggie Straws
- The Happy Snack Company – Roasted Fava Beans – Pizza Flavour
- ilumi Instant oat porridge with dried apple and sweetener
- ilumi Kids Mini Meatballs in a tomato sauce with brown rice
- ilumi Kids Beef Chili & Rice
- Pip Organic Rainbow Ice lolly with cheeky veg!
- Rule of Crumb Cheesy Garlic Bread baguette – Gluten Free & Lactose Free
- Tesco Free From Mozzarella Sticks
- Tesco Free From Milk, Wheat & Gluten Crispy Breaded Haddock Fillet Goujons
- Tesco Free From Southern Fried Mini Chicken Breast Fillets
- Tesco Free From Carl The Caterpillar Cake
- Tesco Free From 6 Assorted Splits

Tea Time!
Tea Time! – Sponsored by Anaphylaxis Campaign
- Asda Extra Special Free From Cookie Selection (seasonal)
- Asda Free From Cookies & Cream Biscuits
- Asda Free From 4 Teacakes
- Asda Free From 6 Donuts
- Asda FF Tiffin Mini Bites with Gold Dusting
- Chocolate Moments Tahini Brownie
- FREEE by Doves Farm Double Chocolate Cookies
- Glitterbug Bakery Gingerbread Men
- Just Love Food Company “Let’s Celebrate” Chocolate Cake
- Lazy Day Foods Re-Sealable Tiffin Mini Bite Tub
- Liberty Loves Raw Mince Pie
- Marnie Searchwell Luxury Vegan Fruit Cake
- Marnie Searchwell Vegan Mocha Chocolate Cake
- Marks & Spencer Made Without Fruity Flapjack Cookies
- Rule of Crumb Fruit Scones
- Tesco Free From Stem Ginger Cookies
- Tesco Finest Free From Wheat & Gluten Dark Chocolate Ginger Cookies
- Tesco Free From Cookies & Cream Biscuits
- Tesco Free From Belgian Chocolate Wafers
- The Cake Alchemist Gluten, Dairy and Nut Free Bespoke Cake
- The Cake Alchemist Gluten Free and Vegan Salted Caramel Cupcakes
- The Local Bakehouse gluten-free & vegan chocolate cupcakes
Desserts and Puddings
Desserts and Puddings – Sponsored by Synergis Marketing
- Berries Gluten Free Christmas Pudding
- Christine’s FreeFrom Vegan Christmas Pudding
- Cream & Country New Forest Gateau Dairy Ice Cream
- Freaks of Nature Dairy & Gluten Free Choc Caramel Cheesecake
- Freaks of Nature Dairy Free Hot Chocolate Fudge Pudding
- Gato & Co Salted Caramel hot Sticky Toffee
- Gato and Co Chocolate & Coconut hot Brownie
- Hella Yum – ‘Creamy Mylk Choc’ dessert
- Hella Yum – ‘Chocolate Orange’ dessert
- Holland & Barrett Vegan Mince Pies 4 Pack (seasonal)
- Marks & Spencer gluten free Bramley apple filling baked in shortcrust pastry
- Nature’s Nectar Lava Cake – Maca & Vanilla Chocolate
- Tesco 4 Free From Chocolate Eclairs
- Tesco Free From 3 Ice Cream Chocolate Sticks
- Tesco Free From Strawberry & Vanilla Cones
- The Conscientious Cook Vegan Baked Cheesecake
Confectionary and Chocolate
Confectionery and Chocolate – Sponsored by Wellaby’s
- Booja Booja Honeycomb Caramel Chocolate Truffles
- Free From Fellows Gummy Bears
- CHOC CHICK Plantain Bites
- CHOC CHICK Quinoa Pops
- D and D Chocolates Chocolate Hollow Egg with Raspberry crumble pieces
- Enjoy! Organic Luxury Salted Caramels
- Enjoy! Organic Orange Chocolate Fudge
- Freedom Confectionery Mini Pink and White Vanilla Marshmallows
- Freedom Confectionery Regular Vanilla Marshmallows
- Freedom Confectionery Vanilla Chocolate Mallow Bites
- Freedom Confectionery Strawberry Chocolate Mallow Bites
- Moo Free Mini Moos Cheeky Orange
- nucao – Cashew Vanilla
- Raw Choc Pie Raw Chocolate Combo Pie
- Retrocorn Rhubarb and Custard Popcorn
- Truffle Pig Double Chocolate Truffles
- VEGO Whole Hazelnut Chocolate Bar Bio Fairtrade
Bars - cereal, fruit, superfood, grain-free etc
Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Romer Labs
- FREEE by Doves Farm Apple Oat Bars with Sultanas
- Manna Eating Dark Chocolate Zesty Hempseed Bar
- Nairn’s Gluten Free Oat Bar – Apple & Cinnamon
- Nairn’s Gluten Free Oat Bar – Mixed Seeds & Protein
- Nibble Brownie Bites CHOC ORANGE BROWNIE with 72% dark chocolate
- Raw Gorilla Lemon and Chia Munchies
- SOGUD JUICY OAT AND RASPBERRY SQUARE
- SOGUD NUTTY SEED AND WALNUT SQUARE
FreeFrom Hero Award
FreeFrom Hero Award – Sponsored by Lucy Bee
Celebrating an individual who has made a major contribution to freefrom, in no matter how humble or exaltd a role.
Chef Akila is a 75 year-old Indian grandmother living in Yorkshire. After being diagnosed with cancer and serious medical problems 5 years ago she set out to develop a range of free-from, healthier gourmet Indian food. Using her traditional recipes and working with nutritionists and doctors she has developed more than 25 dishes all of which are gluten free and six of which are free of all 14 allergens. Ingredients are locally sourced and all dishes are hand cooked, flash frozen and sold by mail order.
- Deb Bailey-Knibbs at the Labyrinth Holistic Café
Not only is Labyrinth a not-for-profit business, it is 100% for the community. Deb caters for everyone, all diets and are 100% gluten free. She and all her staff are knowledgeable, totally allergy aware, well trained, friendly and passionate about giving others the best experience they can. The idea is that the food can all be tweaked at the last minute to accommodate different diets and allergies. The food is also priced to be affordable by all.
Deb also operates a food bank, pay it forward scheme, and collects filled handbags for ladies on hard times.
- Lucy Finnemore at Higher Lank Farm
Lucy started catering for families with allergies over 10 years ago after a mum contacted her to ask if she could help and her passion and knowledge developed from there. She takes clear and meticulous steps to keep all her meals safe and free from cross contamination.
“I don’t think you realise how keyed up you are by food all the time, until you don’t need to be. We are now completely relaxed in Lucy’s care, which is just brilliant. We know she gets it – she understands cross contamination and ‘may contains’, and is immensely reassuring in her manner.”
- Dr Hazel Gowland of Allergy Action
Hazel has had a severe allergy to nuts and peanuts since early childhood and has survived a number of life-threatening reactions herself. She has been a tireless campaigner both with the Anaphlyaxis Campaign and through her own Allergy Action organisation.
Hazel investigates deaths and ‘near misses’ from food allergy, provides expert evidence and undertakes scientific, clinical and consumer research into why and how allergen avoidance may fail and how those at risk may be protected. She also supports and advises those at risk from severe food allergies and those who work with them including families, schools, food enforcement officers, local and national government, doctors, specialist nurses and dieticians.
In October 2018, Hazel completed a PhD – Food allergy: innovation in advocacy, research and training to support and protect those at risk at Kingston University, and has recently been appointed a Visiting Fellow in the School of Medicine at Southampton University
- Ryan Panchoo – Borough 22
Ryan makes doughnuts, but not just any doughnuts. His are gluten and milk and soy and egg free. Ryan started making freefrom doughnuts for his own family back in 2011 when his wife and children were diagnosed as gluten dairy intolerant. Now he sells them from his site and through various local outlets. But he is a hero within the freefrom community because of the endless hours he has devoted to creating bespoke doughnuts for children who can eat as few as four ingredients.