BBQ

Raising the profile of freefrom foods
within the industry and with the consumer

Sponsorship 2016

'We see a decent uplift in enquiries from people at the awards and consider our sponsorship definitely worth the investment.' Genon Laboratories, long term awards sponsors.

Benefits of sponsorship

• Take the lead in a rapidly growing sector of the food industry
• Raise the profile of your company with the people who really matter


 Sponsor’s logo to appear as an ad with a direct link to their site on all pages of the FreeFrom Food Awards website – 01/8/15 – 31/7/16

•  Sponsor’s name to appear on all printed and on line material detailing the awards and acknowledgement of sponsorship to appear in all media coverage (as far as is in our control) 01/09/15–30/6/16

• Sponsor to be acknowledged and thanked on an ongoing basis via all of our social media sites

• Two free invitations to awards reception (Categories 5, 6, 10, 11, 15 & 16), three free invitations (Categories 2, 3, 4, 7, 9, 12, 13, 14 & Retailer of the Year) four free invitations (Categories 1, 8 & Innovation Award.)

• An opportunity to present the winner of the category sponsored with their certificate, and to be photographed with them, at the presentations

•  Opportunity to put promotional material in a ‘virtual goodie’ bag after the reception

•  Exposure at planned trade exhibitions 2015/6

 

Innovation Award
Sponsored for 2016 by Food Matters Live

The judges will be looking for instances of exciting technical, gastronomic and even functional innovation in 'freefrom' food manufacture.

Sponsorship: £2,500

This is, after the ‘FAIR trophy for the Best Product’, the highest profile award each year and very much encapsulates the whole ethos of ‘freefrom’.

 

Retailer of the Year – Year 2!
Sponsored for 2016 by Oakland International

Awarded last year for the first time to the supermarket whose own brand freefrom products do best in the 2016 awards.

Sponsorship: £1,500

An exciting category designed to reflect the significant role that the supermarkets have played in the development of 'freefrom'.

 

• NEW - Small Producer Award
Sponsored for 2016 by Tesco

New category designed to encourage small producers and start ups. The winner will benefit from mentoring from Tesco's technical and marketing experts.

Sponsorship: £1,500

 

1. Breakfast Foods
Sponsored for 2016 by Asda

Always a very successful category, Breakfast includes all of those delicious freefrom products which set you up for the day:

  1. Breakfast cereals
  2. Breakfast baked goods
  3. Animal & plant milks, yogurts and spreads

We will award winner, highly commended and commended certificates in each subsection.

Sponsorship: £2,500

This is one of our two ‘multiple product’ categories and offers the sponsor significantly more exposure and coverage than the single product awards.

 

2. Breads
Sponsored for 2016 by Udi's

The most 'staple' of the staple products and always one of the best 'populated'! Whole loaves and sliced breads, rolls, buns....
Breakfast breads, croissants etc will be put into Breakfast; sweet breads, tea breads etc into TeaTime!

Sponsorship: £1,500

 

3. Store cupboard
Sponsored for 2016 by Genius Gluten Free

Any store cupboard item, ambient, dried, or frozen, excluding pasta and pizza bases but including bread and cake mixes. Depending on entries we may subdivide this category and award individual or joint winner, highly commended and commended awards.

  1. mixes – cakes, breads etc
  2. sauces
  3. sugar alternatives
  4. miscellaneous – Yorkshire puddings/mixes, flours, sugar replacement, xanthan gum etc

Sponsorship: £1,500

A very large and absolutely crucial category in freefrom.  Offers the sponsor more exposure and coverage than the single product awards.

 

4. Pasta and pizza
Sponsored for 2016 by Gluten Free Cuppa Tea

A vital part of any diet, freefrom or otherwise!

  1. Fresh and dried pastas
  2. Filled pasta
  3. Pizza bases and complete pizzas

Sponsorship: £1,500

Always a very popular category in freefrom.  Offers the sponsor more exposure and coverage than the single product awards.

 

5.  • NEW • Raw foods
Sponsored for 2016 by Genon Laboratories

A rapidly growing sector in the health-aware market, raw foods offer exciting opportunities right across the freefrom offer.

Sponsorship: £1,000

 

6.  • NEW • Superfoods, sports supplements and drinks
Sponsored for 2016 by Tiana Fair Trade Organics

An exciting new area for freefrom, to include protein shakes and other sports supplements that all too often are based on whey or gluten-filled proteins.

Sponsorship: £1,000

 

7. ‘Food to go' and Vending
Sponsored for 2016 by Tesco

Last year's winning category! A big high-street growth area for freefrom with most coffee shops and lunch outlets now offering at least one 'freefrom' option.

Sponsorship: £1,500

 

8.  'Down the Pub'

A very successful category last year combining everything you could want on an evening down in the pub - delicious snacks, washed down by delicious beers!!

  1. Gluten-free beers and freefrom soft drinks
  2. Savoury snacks

Sponsorship: £2,500

An exciting and very successful category that combines ever-popular gluten-free beers with those essential snacks! Offers the sponsor more exposure and coverage than the single product awards.

 

9. 'Meaty' and 'fishy' ready-meals
Sponsored for 2016 by Mrs Crimbles

Burgers, sausages, pies, pasties, soups and one-pot meals! Any meal that you can take out of the freezer, the fridge or the store cupboard – then heat up and enjoy in front of the telly! Great entries last year!

Sponsorship: £1,500

 

10. 'Veggie' ready-meals
Sponsored for 2016 by Goodness Direct

Burgers, sausages, pies, pasties, soups and one-pot meals! Any veggie meal that you can take out of the freezer, the fridge or the store cupboard – then heat up and enjoy in front of the telly!

Sponsorship: £1,000

 

11.  • NEW • Foods for peanut and tree-nut allergics
Sponsored for 2016 by Wellaby's

A new judges' pick category. So many foods are actually suitable for those with peanut and tree allergies yet manufacturers hesitate to claim them as such. Our judges will pick their own favourites from among the entries to other categories.

Sponsorship: £1,000

 

12.  Foods designed for children
Sponsored for 2016 by Delamere Dairy

One of our most popular categories, run for us each year by nutritionist Christine Bailey and judged by a very enthusiastic team of 8 – 16-year-olds!

Sponsorship: £1,500

 

13.  Tea Time!
Sponsored for 2016 by Integrated Food Projects Ltd

A new and very successful category last year with a seriously generous entry of delicious scones, crumpets, biscuits, cookies, brownies, cake bars, seasonal cakes and celebration cakes!

Sponsorship: £1,500

Combining the very traditional 'freefrom' cake and biscuit categories, 'TeaTime' offers the sponsor more exposure and coverage than the single product awards.

 

14. Dessert and puddings
Sponsored for 2016 by Romer Labs

Another very successful new category last year bringing together every kind of dessert and pudding from Sticky toffee pudding to coconut ice cream, including seasonal desserts – such as Christmas pud!

Sponsorship: £1,500

 

15.  Confectionery – chocolate and sweets
Sponsored for 2016 by the Free From Market

A new category last year which was rather heavily slanted towards chocolate! We are looking for everything from everyday chocolate and candy bars to gift confectionery, seasonal confectionery (Christmas and Easter), low sugar/sugar free confectionery and any other sort of 'freefrom' confectionery that we have not thought of!

Sponsorship: £1,000

With the recent upsurge in interest in sugar and low sugar products, this is an exciting category to be involved with and will offer the sponsor significantly more exposure and coverage than the single product awards.

16. Snack Bars
Sponsored for 2016 by Holland & Barrett

An essential item in every school lunch box, brief case, handbag and sports bag these days...
FreeFrom cereal bars, fruit bars, energy bars, nut bars, protein bars, grain free bars, raw bars, superfood bars and, no doubt, many more!

Sponsorship: £1,000

 

Media Partners - Free-From Heaven

The presentation of the awards will take place in March/April 2016.

If you have any queries or would like to talk to us about the project email Michelle or Cressida or call on (44) 20 7722 2866.