The 2010 FreeFrom Food Awards
will be presented on 21st April 2010 by Antony Worrall Thompson

at the Canal Museum, King's Cross, London

The shortlist will be published on March 8th 2010.

Now in their third hugely successful year, the FreeFrom Food Awards, founded and run by www.foodsmatter.com, the web's most comprehensive resource for free-from food, celebrate the innovation and imagination shown by the food industry in creating foods that do not include one or more of the ingredients (wheat, gluten, dairy products, eggs, yeast, soya, sugar etc) associated with the many chronic health problems that plague the 21st century: allergies, eczema, asthma, IBS, obesity, ME, depression and behavioural problems in children.

This year we are delighted to welcome Tesco, one of the pioneers of  mainstream free-from food, as the sponsors for the 2010 FreeFrom Food Awards.

We are also delighted to welcome Livwell, sponsors of the 2009 awards, as sponsors of the Innovation Award for the best new free-from product launched in 2009/10 and  Delamere Dairy, Mrs Crimbles,  Genon Laboratories, Pure Spreads, Swedish Glacé and Dietary Specials as category sponsors.

The FreeFrom Food Awards are unique in that, unlike other such awards, they include all free-from products that fit the category and that are available across the UK in the shops or online, not just those who chose to submit their products.

This is the only way that we feel we can give a genuine overview of the products on the market and genuinely choose the best – but it does mean that we have to eat an awful lot of free-from products!

Tasting/judging sessions for the various categories are held throughout the year with new products launched after their appropriate judging has taken place being entered for our Innovation Award.

Our tasters/judges include members of the in-house team, food professionals and people with dairy, gluten, egg, sugar etc intolerances. They also include people with no dietary restrictions so that we can benchmark the products against 'normal' products eaten by 'normal' people. Click here for more information on how we taste and the tables so far available.

Antony Worrall Thompson presenting the FAIR trophy to
Trisha Kelly of the Healthy Cake Company, winner of the 2009 award.

Click here for pictures of last year’s party at historic Burgh House in Hampstead

If you have any queries or would like to talk to us about the project - please contact:

Michelle or Laura on 020 7722 2866

michelle@foodsmatter.com        laura@foodsmatter.com      

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